Presentation Transcript

1. Doing Business With Brazil

   Maria Cameron U.S. Department of Commerce
2. Agenda Why Brazil? Green Opportunities Challenges Commerce Engagement
3. Why Brazil? 200 million consumers with increased purchasing power GDP of US$2.6 trillion in 2011 Per capita income 2x China’s Weathered financial crisis better than other world markets.
4. Why Brazil? Investment - 2010, the total stock of FDI from Brazil to the United States $15.5 billion In 2011, US goods exports to Brazil totaled US$42.9 billion – growing from $35.4 billion in 2010. Total bilateral trade in 2011 - US$74.3
5. Sustainability a way of life The objective of green and sustainability permeates the business climate in Brazil. U.S. companies have a competitive advantage in advanced technologies and green/niche sectors Don’t look for “green” opportunities – but use “green” to sell your products in every sector Growing interest in different environmental certifications Potential for opportunities AND barriers
6. Opportunities for U.S. Companies: Upcoming Games Transportation Projects Port & Airport renewal projects New Museums Hotels Hospitals
7. World Cup 2014 – Business Opportunities 12 Brazilian cities will host the 2014 World Cup Games. - Cuiaba- Fortaleza - Natal - Salvador - Brasilia - Curitibia - Manaus- Porto Alegre- Rio de Janeiro - Sao Paulo - Recife - Belo Horizonte
8. 2016 Olympic Games Rio de Janeiro will host the first-ever Olympic Games in South America August- September 2016 Rio is committed to use the Olympics to build a sustainable city Many examples of investment with a view to sustainability Joint Initiative on Urban Sustainability Porto Maravilha Urban Operation
9. Investments in Sports Facilities About 20 new facilities will be built: Aquatic sports stadium - $40 million Olympic Park to host gymnastics, cycling, handball, - $200 million Olympic Village - $450 million Olympic Tennis Center - $45 million Rowing stadium at Rodrigo de Freitas Lagoon - $20 million Copacabana Beach Volley Ball Arena - $7 million Maracana Stadium Renovation - $400 million
10. Key Sectors
11. Brazil RE and General Power Overview Ranked 4th in the world for renewable power capacity (12/2010) 116 GW total installed power generation capacity (1/2012) 84% of electricity generated from RE in 2010 (76% of hydropower above 30 MW) Estimated 171 total GW by 2020, of which 83% from RE 2011-2020 estimated investment in all power generation: US$ 105 Billion
12. Real Results: WindStream Indiana-based manufacturer of small scale wind turbines designed for urban settings and off-grid rural areas establishes presence in Brazil. WindStream closed a $10+ million deal with Wind Force Energia, a Brazilian Clean Tech distributor, for 30,000 wind turbine units.  WindStream began the delivery of these units at the end of March 2011 and will continue delivery for the next three years.  The product will be used in Brazil in both on-grid and off-grid solutions for urban and rural applications.  This deal will result in 150 new U.S. jobs.
13. Results: CapstoneTurbine California-based manufacturer of microturbine energy systems exports three microturbine systems for a large wastewater treatment plant in Brazil. California-based Capstone Turbine, a manufacturer of clean technology micro-turbine energy systems with 200 employees, completed work on a $2 million contract with Brazilian FluxoServicios de Petroleo for micro-turbine systems.  The turbines, manufactured in California, have been shipped to Copasa, Brazil where they produce clean energy from methane bio-gas at a wastewater treatment facility that serves millions of Brazilian residents. 
14. Green Building In Brazil The Brazilian Green Building Council – Founded in 2007 by construction industry leaders Mission Increase the sustainability of construction industry using market forces to encourage the adoption of Green Building practices Objective: Be the main reference on sustainable construction in Brazil and lead to implementation of green building practices 500 members in 17 states
15. Rank Of LEED Certification ProcessesIn The World
16. Growing Commitment to Green Building
17. Export Green Trade Mission to Brazil April 22 – 27, 2012 Sao Paulo, Rio, Brasilia and Recife The trade mission included 100 Gold Key business matchmaking meetings Thirteen U.S. small and medium sized companies Solar energy Biofuels Water & wastewater treatment Air quality control Environmental building at: http://www.brazilcouncil.org/exportgreen
18. Be prepared!
19. Doing Business In Brazil Is complex! Requires an intimate knowledge of the local environment, including “CustoBrasil”. Best done for SMEs through a local agent or distributor. This is valid whether your company is a bank, a realtor, an engineering firm or any type of industry or service provider.
20. Doing Business in Brazil The complexities of Brazil’s business environment create substantial challenges for U.S. exporters and investors. U.S. companies face: High tariff & tax barriers a difficult customs system a heavy and unpredictable tax burden a legal system that is overloaded and often very slow in enforcing business law or intellectual property rights effectively Often lack of sufficient infrastructure
21. Strategies Invest time in developing relationships in Brazil Be patient and do your homework Consult good local legal and tax advisors Consider an established local partner For an SME, this is best done through a local agent or distributor Local language capacity in firm & marketing materials
22. Resources – We Are Here To Help!
23. Five Commercial Service Offices in Brazil Brasilia: Brian Brisson, Senior Commercial Officer Brian.Brisson@trade.gov Phone: 55-61 -3312-7401 / Fax: 55 –61 3312-7656 Belo Horizonte: RuyBaptista, Commercial Specialist Ruy.Baptista@trade.gov Phone: 55/31/3213-1574 / Fax: 55/31/3213-1575 Sao Paulo : Brian Brisson, Senior Commercial Officer Brian.Brisson@trade.gov Phone: 55-11 5186-7401 / Fax: 55-11 5186-7445 Recife: AdiersonAzevedo, Commercial Specialist Adierson.Azevedo@trade.gov Phone: 55-81 3416-3075 / Fax: 55-81 3416-3075 Rio de Janeiro : Alan Long, Principal Commercial Officer Alan.Long@trade.gov Phone: 55-21 3823-2417 / Fax 55-21 3823-2424
24. Program Resources Open to all U.S. exporters Free Resources available at the TCC Web site (www.trade.gov/tcc) include: An online trade complaint hotline Free online tools, trade agreement texts, IPR training modules Standards early warning system A checklist of trade barriers
25. U.S. Engagement with Brazil
26. U.S.-Brazil CEO Forum Chaired by the Ministry of Trade/Commerce and the Executive Branch/White House 12 CEOs from the United States and Brazil:
27. U.S.-Brazil CEO Forum: Presidential Agenda Met April 9, 2012 Presidents Rousseff & Obama participated Priority issues include: Bilateral Tax Treaty Status of the Global economy Educational Exchanges, Strategic Energy Partnership, Defense Cooperation Dialogue
28. U.S.-Brazil Commercial Dialogue An increased focus on deepening commercial relations around five core themes: innovation/green technology trade facilitation, intellectual property cooperation, standards and metrology, and services
29. Helpful Resources U.S. DEPARTMENT OF COMMERCE U.S. Foreign & Commercial Service http://export.gov/brazil INTELLECTUAL PROPERTY PROTECTION Brazil Toolkit http://stopfakes.gov/
30. Contact Information Maria Cameron Office of South America Brazil Desk Officer 202.482.0475 maria.cameron@trade.gov