LNL0529 R0908

1. LNL0529 R0908

2. ARE YOU READY TO GET STARTED? • LIBERTY NATIONAL • WANTS YOU ON OUR • MANAGEMENT TEAM!

3. $231,378 $215,679 $188,805 $183,813 $182,169 $411,939 $297,027 $294,026 $253,250 $251,580

4. Integrity Financial Strength What Would the “Perfect Company” Have to Offer? IncomeOpportunities Training Benefits Flexible Markets Incentives AdvancementOpportunities

5. Defining Liberty National Stability • Organized in 1900 as a Fraternal Benefit Society • Incorporated in 1929 • Licensed to operate in 49 states • Currently has $45 Billion of insurance in force (as of 11/07) • Currently operating more than 140 offices in cities across the nation - and growing! Serving America Since 1900

6. Torchmark Corporate Profile (TMK – NYSE) AffiliateCompanies

7. Corporate Profile

8. Defining Liberty National Stability • A+ (Superior) from A.M. Best Company (as of 6/08). • AA- “Very Strong” by Standard & Poor’s (as of 11/07). • A1 by Moody’s (as of 7/07). • AA “Very Strong” Insurer’s Financial Strength Rating from Fitch (as of 6/08). Customers expect their insurance company to be there when they need them.

9. 2007 Liberty National Performance Record* Defining Liberty National Service * Based on Company statistics at press time.

10. Benefits • Employee Benefits (for those who qualify) • Group Major Medical for you and your family • Retirement plan, entirely non-contributory • 401(K) with 35% match • Disability insurance • Dental insurance • Group life insurance • Vacations • Stock purchase plan through payroll deduction • Cafeteria plan with flexible spending account • Torch Club incentive conventions to exciting locations • Sales incentive trips – sales growth contests • Company-sponsored Lead Program • Intensive training

11. Retirement • Defined Contribution Retirement Plan • No employee contributions • Company makes contributions from profits • Based on Employee’s age and earnings • Partially vested after 2 years, fully vested in 7 years • 401(K) • Pre-tax basis contributions made by employee • Company matches 35% (up to 6% of your comp.) • Diversified group of investment funds • Match is partially vested after 2 years, fully in 6 years • Eligible to start after 1 year

12. Why Insurance Sales? • Why would insurance be one of the highest paid sales professions? Most people would respond … “Everybody needs it” Actually, it’s not just because of need.

13. Why Insurance Sales? • The big difference - Residual Income (Renewals)! • Insurance agents are paid each month from policies sold in the past • In other sales careers - • Salesperson is only as good as his/her last sale • To increase income you have to increase the number of units you sell • At the beginning of each week, month or year, you start over • What you’ve sold in the past doesn’t matter • You’re paid only for what you do in the present, but not the past

14. Why Insurance Sales? • At Liberty National – • Agents are trained in the field and classroom to help ensure ongoing success • Earn renewals each month • Income based on renewing policies sold in the past • Can earn thousands of dollars each month before other new sales ever occur • Many professional Agents build a large renewal income working a fraction of the time they did when they first started

15. Opportunity What is important to you?

16. What is Important to You? • Strong Earning Potential • Financial Stability of Company • Broad Product Range/Flexible Markets • Support/Training • Earn According to Your Efforts • Benefits/Retirement • Advancement • Incentives

17. Strong Earning Potential • Up to $140,000 • First Year Income

18. Leads & Marketing • Individual Market • Direct-response Internet Leads • Direct response Mail Leads • Direct-response Telemarketing Leads • New Mortgage and Refinance Leads • Home Office Inquiry Leads • Globe Leads and Lapses • Policyholder Referral Leads • Past Responders Worksite Marketing • Small Business Lists • Judy Diamond Leads • Dunn & Bradstreet Leads • Telemarketing Leads *Products and ads may vary by state

19. Training • Education Opportunities • Live, individualized training - both field and classroom • Internet Training and Testing, 24/7 • Home Office sponsored Training Seminars • Audio-visual aids • LUTC studies subsidized by the company • Sales tracking to lead source • Management assistance and advice

20. What is Important to You? • Strong Earning Potential • Financial Stability of Company • Broad Product Range/Flexible Markets • Support/Training • Earn According to Your Efforts • Benefits/Retirement • Advancement • Incentives

21. IF $100,000 PER YEAR JOBS WERE EASY….. • EVERYBODY WOULD HAVE ONE! • WORK THE BUSINESS MODEL!

22. Whole Life • PAY EXAMPLE • $38 Monthly Premium • x 722% Commission • x 444% Bonus – 4th Week • = $443.00 PAY! Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

23. The Business Model That Works! • 240 Contacts x 10% = 24 Appointments per Week • 5 sales per week x $443 = $2,215 • $2,215 x 52 weeks = $115,180 • WILL YOU DO WHAT IT TAKES? Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

24. Income (Whole Life): 4 apps per week

25. ARE YOU READY TO GET STARTED? • LIBERTY NATIONAL • WANTS YOU ON OUR • MANAGEMENT TEAM!

26. UNIT MANAGER • UNIT MANAGER POSITION • IS “THE GROWTH POSITION” • AT LIBERTY NATIONAL!

27. UNIT MANAGER PAY EXAMPLE • ASSUME A New AGENT SELLS FIVE • $38 POLICIES IN ONE WEEK AND that the agent is • at the 40% Bonus Level Weekly (4 weeks in) Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

28. UNIT MANAGER PAY EXAMPLE • 5 Sales x $38 = $190 divided by .09 (discount factor) • = $2,111 AP sold by that agent this week … • Commission Payment • Override of 40% for Unit Manager (assuming Agent employed 6 months or less) • $2,111 AP x 40% = $844.40 • FROM THAT ONE AGENT • REMEMBER - The Agent was at the 40% Bonus Level … • The Agent is paid 40% of the $2,111 or $844.40 Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

29. UNIT MANAGER PAY EXAMPLE • Bonus Payment • UNIT MANAGER Will Get A WEEKLY PRODUCTION BONUS • of 60% (assuming Agent has been contracted 13 weeks or less) of whatever the agents Bonus is. • So … • $844.40 Agent bonus x 60% = $506.64 • ADDITIONAL PAY! Assuming $50,000 policy purchased on Bank Budget, Direct Pay, BASED ON MAXIMUM BONUS AND MAXIMUM COMMISSION

30. UNIT MANAGER PAY EXAMPLE • 1st Pay Method = $844.40 • 2nd Pay Method = $506.64 • That’s $1,351.04 • from 1 Agent this week!!! • But what if you had just 3 agents • properly working the business model???

31. UNIT MANAGER PAY EXAMPLE • 3 agents working the business model each week… • 3 x $1,351.04 = • $4,053.12 • Weekly Earnings Potential!!!!!

32. What is Important to You? • Strong Earning Potential • Financial Stability of Company • Broad Product Range/Flexible Markets • Support/Training • Earn According to Your Efforts • Benefits/Retirement • Advancement • Incentives

33. Advancement • 100% MERIT BASED PROMOTIONS THROUGH • THE “PROMOTE PROMOTION” PROGRAM • “A FAST TRACK MANAGEMENT TRAINING PROGRAM” • Agent • Unit Manager • Branch Manager • Regional Director • Vice President • President • WHERE DO YOU WANT TO BE?

34. What is Important to You? • Strong Earning Potential • Financial Stability of Company • Broad Product Range/Flexible Markets • Support/Training • Earn According to Your Efforts • Benefits/Retirement • Advancement • Incentives

35. Destinations • Torch Club Sales Convention • Convention locales have included: • Atlantis Resort in the Bahamas • Las Vegas • Caribbean Cruise • Miami, FL • Washington, D.C. • Puerto Rico

36. ARE YOU READY TO GET STARTED? • LIBERTY NATIONAL • WANTS YOU ON OUR • MANAGEMENT TEAM!