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Recap: the representation of women

Recap: the representation of women. What is the dominant representation? Which of Propp’s character types is this? Give an example from a media text. What did Berger say about men and women? What did Naomi Wolf say? What about Laura Mulvey ?

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Recap: the representation of women

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  1. Recap: the representation of women • What is the dominant representation? • Which of Propp’s character types is this? • Give an example from a media text. • What did Berger say about men and women? • What did Naomi Wolf say? • What about Laura Mulvey? • What is an alternative representation of women? • Give an example from a media text.

  2. Who’s who? 9 11 10 12

  3. So, female stereotypes Examples please! • Housewives & mothers • Dumb blonde • Sex objects • Princesses in need of a hero • Confident, self-assured, independent (but still positioned for the male gaze!) • Psychofemme (female action heroes) term coined by Hilary Radner (2000) • Lesbian

  4. Psychofemmes: Have women had to become masculine?

  5. Feminism, sex-positive feminism and post-feminism • The feminist movement has spoken out against pornography, the stereotypical representations of women and male dominance of social structure (hegemony – doo doodi doo doo). • Sex-positive feminism argues that the representations of women in a sexual context symbolises their liberty to explore their sexuality (go Beyonce!). • Wendy McElry (1995) argues that many feminists are represented as lesbians. Sex positive feminism embraces all sexual orientations. • Post-feminism = ironic/fun feminism

  6. Gay women Comediennes or sports stars? Oh the stereotypes!

  7. Representation of Men “The media help construct violent masculinity as a cultural norm...violence is not so much a deviation, as it is an accepted part of masculinity.” (Earp and Katz, 1999).

  8. So, to men - • What is the dominant representation? • Give examples from as many media texts as you can. • What can you say about hegemony (boo boo bi boo boo!)? • What about patriarchy? • http://www.youtube.com/watch?v=5_yipR9bses

  9. Key terms • Reinforcing stereotypes • Subverting stereotypes

  10. Remember Stuart Hall • Preferred reading • Oppositional reading • Negotiated reading • http://www.youtube.com/watch?v=N1J9TMwXvSA • http://www.youtube.com/watch?v=CGC8fO8uAOA

  11. Alternative representations • Metrosexual (defined by Mark Simpson – 1994) • http://www.youtube.com/watch?v=Qqdcd6Af6EY • http://www.youtube.com/watch?v=xwOl6jSpB1s • Object of female gaze! (Gamman and Marshment: 1988) • http://www.youtube.com/watch?v=j4eqIV-XMnA • Homosexual

  12. Common masculine representations in the media (www.media-awareness.ca) • The joker • The jock • The strong silent type • The big shot • The action hero • The buffoon Find examples from a range of media texts (not just films!)

  13. Queer Theory This theory is not only about sexuality, but celebrates any character outside the mainstream. • Cross-dresser • Mixed-race in single sex setting • Working-class in upper class setting etc.

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