1 / 22

Budget 2009 OE and Replacement

Budget 2009 OE and Replacement. CGS Ibérica Proposal. Agenda. ■ Budget proposal 09 ■ Company structure Jan.09 ■ Distribution channels 09 ■ OE – Business ■ S.W.O.T ■ Marketing actions 09. Company structure August 08 Forecast 7+5

abra-collier
Download Presentation

Budget 2009 OE and Replacement

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Budget 2009 OE and Replacement CGS Ibérica Proposal

  2. Agenda ■ Budget proposal 09 ■ Company structure Jan.09 ■Distribution channels 09 ■OE – Business ■S.W.O.T ■Marketing actions 09 • Company structure August 08 • Forecast 7+5 • Distribution channels 08 • OE - Business 08 • S.W.O.T. • Marketing actions 08

  3. New company structure August 08

  4. Forecast (Units)Portugal • Total 2007-Ytd sales – B.O. – FC 7+5 – Bu 08

  5. Forecast (units)Spain • Total 2007-Ytd sales – B.O. – FC 7+5 – Bu 08

  6. Forecast (units)Iberian • Total 2007-Ytd sales – B.O. – FC 7+5 – Bu 08

  7. Forecast (€)Portugal • Total 2007-Ytd sales – B.O. – FC 7+5 – Bu 08

  8. Forecast (€) Spain • Total 2007-Ytd sales – B.O. – FC 7+5 – Bu 08

  9. Forecast (€) Iberian • Total 2007-Ytd sales – B.O. – FC 7+5 – Bu 08

  10. Distrubution channels 08 • 100% trough wholesalers • Each of them with a geographic working area • They work both our products Continental and Semperit • Cover 70% of the national territory

  11. Geographic areas by wholesaler VIZCAYA ASTURIAS LA CORUÑA LUGO CANTABRIA GUIPUZCOA Gases CO+SE LEON NAVARRA Tello BURGOS GERONA ORENSE Huecha HUESCA LÉRIDA PALENCIA LA RIOJA Antoraz BARCELONA SORIA ZARAGOZA ZAMORA VALLADOLID AITASA SEGOVIA MENORCA TARRAGONA GUADALAJARA SALAMANCA AVILA TERUEL MADRID AITASA CUENCA TOLEDO CASTELLON CACERES MALLORCA Vargas IBIZA VALENCIA FORMENTERA Guerrero Disneuman CIUDAD REAL ALBACETE BADAJOZ ALICANTE CORDOBA JAÉN MURCIA AITASA HUELVA SEVILLA ALMERIA GRANADA MALAGA Lorente CADIZ

  12. Distribution ChannelsCustomers figures • Chart with the figures of the customers

  13. S.W.O.T. 08 Strenghts Weaknesses • Low distribution costs • Low office costs No sales people in the field Not enough knowledge of the market No budget brand in our portfolio No control of the market Opportunities Threats None Economic situation Conti price increase (25,26%) Semp.price increase ( 21%) Being controlled by the wholesalers

  14. OE - Business Kubota • Improving our relactionsheap • Starting negociations for OE business in 2009 • Total annual purchase volume

  15. OE Business Kubota

  16. Budget proposal 09(Units) • WG • Total 2007- ytd sales08- fc7+5 - BU09- fc vs bu09 %

  17. Budget proposal 09€ • WG Total 2007- ytd sales- fc7+5 - BU09- fc vs bu09 %

  18. New company structure Agost 09

  19. Distribution Channels 09Continental / Semperit • Wholesalers 64% of the total volume • Tyredealers 36%

  20. OE Business 09Kubota • Starting as a supplier and improving our relationship • Starting with 25% of their volume • Target ???

  21. OE Business 09

  22. Marketing Actions New salesmen Maintenance of the Tractor Dealer approach: Shared Fairs Promotional Letters Open Doors Field Tests

More Related