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“While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex M

“While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex Miranda. Case Study: How I Optimized A WordPress Website To Rank On The First Page of Google. Alex Miranda. My Profile. SEO Marketing since 1998

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“While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex M

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  1. “While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex Miranda

  2. Case Study: How I Optimized A WordPress Website To Rank On The First Page of Google Alex Miranda

  3. My Profile • SEO Marketing since 1998 • Digital Marketing VP at Marknet Group Inc • Certified Google Adwords Professional • WordPress SEO Speaker & Trainer • Asst Organizer of Hudson Valley & Westchester WordPress Meetup Group • Asst Organizer of Hudson Valley Digital Marketing Meetup Group • Executive Chef

  4. How Do I Find A Good SEO Pro? • Ask Questions - Just because someone talks SEO doesn’t mean they know SEO • Email - If you get an Email from an SEO company offering their services, DO NOT REPLY..TRASH IT!! • Phone Solicitation – If an SEO company calls you out of the blue, Avoid them. • Countries – Using an SEO company from a third world country may be cheap but at the end of the day it will be costly. There are good companies out there.Do your homework • Ranking Guarantee – No one can guarantee a #1 ranking on Google. • Get References – Ask for multiple references you can call • Use LinkedIn – Find them. Check out their recommendations and NOT their endorsements • Check for yourself – Check the sites they optimized, Check their rankings. What tactics are they using? • Read more tips HERE

  5. What Are NOT Search Engines Looking For? • Keyword Stuffing - Overuse of keywords on your pages • Purchased Links - Buying links will get you nowhere when it comes to SEO • Low Quality Links - Make it relevant • Poor User Experience - Make it easy for the user to get around • Old Content - Does your site have old outdated content? Is your site outdated?

  6. Ask Yourself 4 Questions • Who are you? • Where are you? • Why are you searching for this? • Who are you trying to reach?

  7. Types of Keywords • Broad and Popular – Coffee Machines, WordPress (Don’t bother) • Niche– Commercial Coffee Machines, WordPress SEO Expert (Not too shabby) • Long Tail Keywords – Commercial Coffee Machines Westchester, WordPress SEO Expert NYC (YES!!)

  8. Install Plugins • Google Analytics for WordPress - Joost De Valk • Google XML SiteMaps – Arne Brachhold • WP Robots Txt - Christopher Davis • SEO Plugin? Depend on what is right for you.

  9. Check General Settings • Site title • URL • New York time zone • Date format • Time format

  10. Check Writing Settings Update Services Photo: allstuffweb.com

  11. Add This Ping List http://blogsearch.google.com/ping/RPC2 http://rpc.pingomatic.com/ http://feedburner.google.com/fb/a/pingSubmit?bloglink=http%3A%2F%2Fwww.eurocoffeeusa.com http://www.bing.com/webmaster/ping.aspx?siteMap=www.eurocoffeeusa.com/sitemap.xml http://submissions.ask.com/ping?sitemap=http%3A//www.eurocoffeeusa.com/sitemap.xml http://www.google.com/webmasters/tools/ping?sitemap=http://www.eurocoffeeusa.com/sitemap.xml http://rpc.twingly.com http://rpc.weblogs.com/pingSiteForm?name=BlogTitle&url=http%3A%2F%2fwww.eurocoffeeusa.com http://geourl.org/ping?p=http%3A%2F%2Fwww.eurocoffeeusa.com

  12. Check Reading Settings • Make sure Search Engine Visibility is not checked. • Edit Robots.txt content

  13. Check Discussion Settings

  14. URL Structure & Permalinks

  15. Content • Clear and Simple. Is your homepage digestible in 5 seconds? • Engage your reader. Write for visitors first. Do not write for search engines • Create a great, seamless user experience • Call to action = conversions & leads • Keep website fresh and updated • Too many ads on homepage will kill you • Avoid flash and avoid auto play sounds

  16. Targeted Page

  17. Title Tags • Do not use the same title for every page • Create unique title tags for each page. Make sure they are relevant to the page • No more than 70 characters and avoid stop word • Should contain keywords from content

  18. Meta Description • Keep it below 165 characters • Create unique meta tag descriptions for each page • Make sure the keywords match your title tags • Meta tags are extremely important in gaining user click-through from search engine result pages

  19. Sitemaps HTML Sitemap - HTML Sitemap contains links to all pages within a website. Makes it easier for visitors to find your content. XML Sitemap - Designed for search engines. Makes it easier for search engines to find your content

  20. There is so much more to learn… • Local SEO • Link Building • Citations • Social • Video • Want to learn more?

  21. Lets Touch Base Email: alex@marknetgroup.com Twitter: @mralexmiranda Facebook: www.facebook.com/prunderground Google+: google.com/+AlexMirandaSEO Web: http://www.marknetgroup.com

  22. www.linkedin.com/in/mralexmiranda/ * If you liked my presentation, give me a recommendation.

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