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Conjoint Analysis and Intel Inside - Card Sort Experiment

Card-Sort Conjoint. This example uses the spreadsheet entitled Conjoint.XLSYou have nine conjoint cards each representing a product.Sort the cards into three piles of three cards each: the cards you like, the card you dislike, and those in between.Rate each card on a 10-pt scaleInput the sco

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Conjoint Analysis and Intel Inside - Card Sort Experiment

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    1. Conjoint Analysis and Intel Inside - Card Sort Experiment

    2. Card-Sort Conjoint This example uses the spreadsheet entitled Conjoint.XLS You have nine conjoint cards each representing a product. Sort the cards into three piles of three cards each: the cards you like, the card you dislike, and those in between. Rate each card on a 10-pt scale Input the scores into Conjoint.XLS. Utilities and importances are automatically calculated. Discuss the charts and formulas within the spreadsheet

    3. How much do you like this computer? 0 = Terrible, 10 = Excellent IBM 386 SX Intel $1500 Score = ___________ (1)

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