1 / 10

Internet Boot Camp Session One: Structure Paige Miller, MultiPlanet Marketing, Inc.

Internet Boot Camp Session One: Structure Paige Miller, MultiPlanet Marketing, Inc. Your View of the Internet?. 1950-60s. 1980-90s. The Mall. 2009. Internet. The Internet is Main Street and the Mall. 2009. 1.6 billion people use the Internet worldwide. 1

abril
Download Presentation

Internet Boot Camp Session One: Structure Paige Miller, MultiPlanet Marketing, Inc.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Internet Boot CampSession One: StructurePaige Miller, MultiPlanet Marketing, Inc.

  2. Your View of the Internet?

  3. 1950-60s

  4. 1980-90s The Mall

  5. 2009 Internet The Internet is Main Street and the Mall

  6. 2009 • 1.6 billion people use the Internet worldwide.1 • Americans conducted 13.8 billion searches in Sept 09.2 • 231 million website names. 6 million+active sites.3 • 190 million Americans • spend 68 hours/month (avg.) online.4 The Internet is Main Street and the Mall 1Source: Internet World Statistics. www.internetworldstats.com . 2Source: comScore, Inc., Press release, Sept 2009 3Source: Netcraft: http://www.alootechie.com/content/46-million-websites-added-internet-jan-apr-2009-study 4.Source: Qualifying the Impact of the Internet, http://hbswk.hbs.edu/item/6268.html

  7. What the Internet is Supplementing: 1. Entertainment - Radio, TV, Movies, Videos, Games 2. Communicate - Phone, Letter, Notes, Alerts, Collaboration 3. Research - Books, News, Articles, Magazines 4. Storage & Processing - Documents, Photos, Applications (“Clouds”) 5. Shopping - Personal, Commercial 6. Personal Contact - Friends, Family, Co-workers 7. Communities - Hobbies, Interests, Philanthropy, User Groups

  8. What is the Impact on Business? • All markets are fragmenting. • All markets are global. • “Word of mouth” is back, but it’s called “social media.” • Consumers are knowledgeable. • The Sales Cycle has changed forever.

  9. Next Time • How the sales cycle has changed. • How advertising has changed. • How social media comes into playwith free advertising.

More Related