THEORETICAL FOUNDATIONS Week 4

1. THEORETICAL FOUNDATIONSWeek 4 Dr Gregoria Arum Yudarwati

2. Academic Disciplines contributing to understanding of Risk and Crisis Communication

3. CORPORATE APOLOGIA The speech of self-defence Emphasizes managing the threat created by a persuasive attack against organisation Apologetic crises are the results of charges levelled by corporate actors (e.g. Media or public interest groups) who contend that an organisation is guilty of wrongdoing. Focuses on an apology for wrongdoing Features communication strategies for the apology Theories of Crisis Communication

4. IMAGE REPAIR THEORY Emphasizes repairing the threat to the image of the accused Focuses on accounting for organisational actions that caused the crisis Features communication strategies for managing the account Theories... (contibued)

5. SITUATIONAL CRISIS COMMUNICATION THEORY Emphasizes lowering crisis attributions of responsibility for the crisis Focuses on determining communication based upon the type of crisis and the organisation’s reputational assets Features flow-chart decision-making process for using crisis response strategies to influence stakeholder perceptions or attributions of responsibility Theories... (contibued)

6. ORGANISATIONAL RENEWEL THEORY Emphasizes opportunities to learn and grow from the crisis Focuses on creating opportunities inherent to crisis events Features broad leadership and organisational communication guidelines, emphasizing strong positive values, an optimistic forward-looking perspective, and learning to overcome the crisis Theories... (contibued)

7. FOUR THEORETICL OBJECTIVES OF THE DISCOURSE OF RENEWEL THEORY Organisational learning Ethical communication Prospective versus retrospective vision Effective organisational rhetoric Theories... (contibued)