1 / 11

NENA Marketing Survey

NENA Marketing Survey. Initial Observations & Results- Lisa Jordan : NENA President, and Kathy Holmquist : NENA Co-Chair, Marketing & Customer Outreach. Respondent Data. Emailed to entire NENA list serve Mailed postcards to all ENs based on Choosework website

abuchanan
Download Presentation

NENA Marketing Survey

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NENA Marketing Survey Initial Observations & Results- Lisa Jordan: NENA President, and Kathy Holmquist: NENA Co-Chair, Marketing & Customer Outreach

  2. Respondent Data • Emailed to entire NENA list serve • Mailed postcards to all ENs based on Choosework website • 119 respondents participated in survey

  3. Question: Call Volume • 64% observed a decrease in call volume in recent months • Most experienced decrease of 25% or more • Decrease began when: • Paper Tickets were no longer mailed out • CD information was reduced &/or eliminated

  4. Question: Choosework Website Beneficiary Standpoint: • Score 3.22: An obvious purpose • Score 2.80: Information being easy to find and use • Score 2.92: Website being easy to navigate • Score 2.91: Design being appropriate for intended audience • Score 2.79: Whether it was readily apparent where to go to find assistance

  5. Question: Top Marketing Activities Top 5 responses: • 1st: (47.37%) EN’s Program Website • 2nd: (46.32%) Partnerships with local agencies • 3rd: (41.05%) Employment Network Mailings • 4th: (37.89%) Use of Beneficiary CD for direct marketing • 5th: (36.84%) Choosework website

  6. Question: Top Marketing Activities Bottom 5 responses: • 9th: (13.68%) Partnership Plus Referrals • 10th: (11.58%) Employment Network Robocalling • 11th: (11.58%) Organization’s own Social Media efforts • 12th: (8.42%) Bass Robocalling • 13th: (6.32%) Wise Webinars

  7. Question: Client Characteristics • Age Range: Ages 40-54 (64.21%) • Prior Work History: Worked within 3-5 years prior to Ticket assignment (51.58%) • Beneficiary Status: SSDI (72.63%) • Referral Source, if known: Use of CD for marketing (20%) • Prior VR Services: No VR History (61.05%)

  8. Question: CD Criteria for Marketing Top 3 Responses: • Beneficiaries within specific zip codes (73.44%) • SSDI Beneficiaries (57.81%) • Beneficiaries under or over a specific age (51.66%)

  9. Question: CD Criteria for Marketing Lowest 3 Responses: • Beneficiaries with Payees (3.13%) • Beneficiaries who were awarded benefits within the previous 2 months (12.50%) • Beneficiaries who completed a TWP month in at least 1 of the prior 3 months (15.63%)

  10. Question: CD Usage • 61.7% responding to question indicated using CD to make direct contact with Ticketholders • 10.64% said they would have used CD, but never received it • 65% indicated they used CD for direct mailings, with overall results being positive

  11. Next Steps • Initial observations & statistics are available to NENA members via Members Only Web Portal • Once compiled, all information will be posted & available for review on NENA’s website • We look forward to working with key stakeholders to develops solutions to key issues identified

More Related