TACKLING THE FIRST RESISTANCE TO DIGITAL TRANSFORMATION: CULTURE CHANGE
A business culture, essentially, is a balance of two elements—technology and people. Technologies can’t work independently, and thus, for a company’s digital success to thrive, one must in all sense create a workforce that can adapt to the transformational change. Great companies have understood that the ultimate throttle on the growth of any company is not technology, markets, competition, or product; it is the people. The people working in the organization form the core of its business and, without them, every effort of infusing change lies flat.
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