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Lessons Learned from the field: Running Azure ADS The Good, Bad and the Ugly

Microsoft Confidential. Today, we learn how an architectural design session (ADS) with a client can help close an Azure deal . Discuss common ADS scenariosReview the process of preparing, conducting, and following up after the ADS Look at some real world examplesAs a result, you will walk away w

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Lessons Learned from the field: Running Azure ADS The Good, Bad and the Ugly

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    1. Lessons Learned from the field: Running Azure ADS The Good, Bad and the Ugly Allan Naim Azure Architect Evangelist Microsoft Corporation

    2. Microsoft Confidential

    3. Today, we learn how an architectural design session (ADS) with a client can help close an Azure deal Discuss common ADS scenarios Review the process of preparing, conducting, and following up after the ADS Look at some real world examples As a result, you will walk away with Understanding of best practices in conducting ADS Helpful tools Common pitfalls to avoid

    4. Common ADS Scenarios Measure the effort of migrating an on premise app to the cloud Determining costs (Dev/Capex/Opex) Mitigating risks Expanding to new business model Whiteboard out a greenfield project in Azure Competitive comparisons with other cloud providers Cross group buy-in to drive cloud agenda

    5. Azure Architectural Design Session Do I need one? For Customer How much efforts to create on or migrate to Azure? What are the technical risks & benefits? What will this cost? (Dev/Capex/Opex)? Need help building a business case to management? Evaluating multiple cloud providers For Microsoft Helps close the deal Understand real world requirements and current solution Influence their long term cloud strategy Identify/qualify appropriate app candidates for implementation Quantify the opportunity – how much should we invest?

    6. Azure Architectural Design Session The Key Stakeholders

    7. What does success look like?

    8. Toolbox ADS_PreDelivery_Questionnaire template ApplicationInventory and Quick Assessment template Azure ADS Agenda templates Capacity Planning – Azurescope Windows Azure Platform Training Kit Competitive battle cards Patterns and Practices Guidance Multi-tenant Design: Fabrikam Shipping and Cloud Ninja Windows Azure ROI/TCO tools http://azure

    9. Azure ADS Model

    10. Sample Agenda

    11. Sample Agenda

    12. Architecture Design (Is this Art or Science?)

    13. Delivery Phase Example A: Cloud-based Customer Feedback Service (Greenfield project | EPG customer | .NET friendly)

    14. How to get there?

    15. Delivery Phase Example B: A Household Management Service running on RoR+Amazon (Social star-up | Migration project | in Competitive cloud) -

    16. How to get there?

    17. ADS Follow-up Phase Azure solution/deployment architecture Develop a phased approach to mitigate risk TCO/ROI summary High-level development plan Recommendation on team structure, skillset, tooling…etc. Action items and follow-up

    18. Common Pitfalls to Avoid

    19. Running Azure ADS in a real world Good, Bad and the Ugly Good Talk Azure to developer(even non-MS developer) Leverage cloud design patterns implemented in Azure(Build SaaS on PaaS) Richer feature sets & growing Partner solution Bad Selling Azure to Enterprise IT Consider leverage partner solution Hybrid architecture + Incremental approach(a binary switch never work) Migration from no-MS cloud to Azure Why switch? Avoid rewrite? Predicting Azure Cost Integration across multiple MS cloud offerings(e.g. O365 and Azure) Ugly IaaS, lack of symmetry with on premise technologies Regulatory Compliance

    20. Summary Know your audience Architecture determines cost Design vs. Evangelize Deliverables must lead to actionable results Ensure alignment with Azure roadmap It’s OK to say “NO!”

    21. Related Content Breakout Sessions/Chalk Talks AZR303 Inside Windows Azure, Microsoft's Cloud Operating System AZR215 Windows Azure Platform Update and Roadmap AZR213 Windows Azure Platform Competition: MS Perspective MWI316 Build it once- Run it anywhere(write applications that run on-premise and in Azure) AZR307 Windows Azure Platform: Building Blocks for a Multi-tenant Application AZR301 Building Phone Applications with Windows Azure AZR400 Social Gaming on Windows Azure AZR214 Windows Azure Platform Security Compliance AZRCT303 How Microsoft IT connected on premise solutions to Windows Azure AZRCT307 Windows Azure Cost-Inspired Architecture AZRCT202 Building Highly Available Services on the Windows Azure Platform AZRCT306 Real World Windows Azure: How Lexis Nexis (ISV) modernized packaged software to SaaS

    22. Please Complete An Evaluation Form Your input is important! Multiple ways to access Online Evaluation Forms: CommNet stations located throughout conference venues Via a Windows mobile device Via the CommNet Windows Phone 7 Evaluation and Session Scheduling application From any wired or wireless connection to https://www.MyTechReady.com

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