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Enhancing Traveler Collaboration: Innovative Solutions for Efficient Trip Planning

This project focuses on changing behaviors related to travel by providing collaborative planning tools to streamline group trip organization. Through extensive research and user interviews, the team identified the needs of various traveler types and developed personalized points of view (POVs), actionable insights, and how-might-we statements. The primary goal is to alleviate common pain points for travelers, such as accessing information offline, optimizing business trips, and enhancing group coordination. By creating a platform for users to collaborate efficiently on trip plans and ensuring access to consolidated travel information, this project aims to revolutionize the travel experience.

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Enhancing Traveler Collaboration: Innovative Solutions for Efficient Trip Planning

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  1. POVs, HMWs, and EPs CS147 Presentation 2 Autumn 2015

  2. Introduction Tanner Gilligan • Domain: Changing behaviors related to travel Dennis Ellis Amanda McNary Rhea Dookeran

  3. Initial POV Who: New Traveler Needs: Information

  4. Initial POV Who: New Traveler, Business Travelers Needs: Information, Connectivity

  5. Needfinding Interviewees • We interviewed 5 people • Leisure traveler

  6. NeedfindingInterviewees • We interviewed 5 people • Leisure traveler • Group travel planner

  7. NeedfindingInterviewees • We interviewed 5 people • Leisure traveler • Group travel planner • Infrequent family/friend traveler

  8. NeedfindingInterviewees • We interviewed 5 people • Leisure traveler • Group travel planner • Infrequent family/friend traveler • 2 Business travelers

  9. NeedfindingInterviewees • We interviewed 5 people • Leisure traveler • Group travel planner • Infrequent family/friend traveler • 2Business travelers • Family (upcoming)

  10. Needfinding Results • Needs • Authentic experience • Centralized information source • Streamlined group planning • Spontaneity • Easier Reimbursement • Reliability in foreign countries

  11. POV 1 – Group Trip Planner Who: Jason, 27 year old who voluntarily plans group trips Need: a way to collaborate with others on trip plans Insight: It would be game changing if we could provide a platform for groups to collaborate on trips and pay their bill

  12. POV 2 – Infrequent/New Traveler Who: Abraham, a dual citizen of the US and Venezuela Need: Access to travel information when internet is unavailable. Who: Katie, a new traveler Need: Access to consolidated information about airports and airlines Insight: It would be game changing if we could provide information directed at new/infrequent flyers, possibly in an offline manner

  13. POV 3 – Business Traveler Who: Ben, frequent business traveler and father Need: Way to make trips more efficient and stay connected with family Who: Jonathan, frequent business traveler Need: Wants to optimize his trips, as well as be able to meet up with people Insight: It would be game changing if we could help make trips more compact/efficient, reducing time spent traveling, as well as staying connected others

  14. Top HMW 1 How might we enable users to collaborate on a trip more efficiently? - Group trip planner

  15. Top HMW 2 How might we consolidate information for (typically new) travelers that is currently fragmented across platforms? - New/infrequent traveler

  16. Top HMW 3 How might we help travelers feel fully satisfied that they got the most out of their trip? – Business Traveler

  17. Collaborative Planning Tool Description: - Allow group to work together on travel plans - Tested by having group rank activities, then recommend activities to planner Worked: - Planner gets group preferences - Reduces bias of friends’ opinions Didn’t: - Grouping of activities being ranked Surprises: - Ranking activities builds excitement for trip Learnings: - Activities should be broken up into categories Assumptions: - Traveling in a group - Users want to voice their opinions

  18. Collaborative Planning Tool Description: - Allow group to work together on travel plans - Tested by having group rank activities, then recommend activities to planner Worked: - Planner gets group preferences - Reduces bias of friends’ opinions Didn’t: - Grouping of activities being ranked Surprises: - Ranking activities builds excitement for trip Learnings: - Activities should be broken up into categories Assumptions: - Traveling in a group - Users want to voice their opinions

  19. Collaborative Planning Tool Description: - Allow group to work together on travel plans - Tested by having group rank activities, then recommend activities to planner Worked: - Planner gets group preferences - Reduces bias of friends’ opinions Didn’t: - Grouping of activities being ranked Surprises: - Ranking activities builds excitement for trip Learnings: - Activities should be broken up into categories Assumptions: - Traveling in a group - Users want to voice their opinions

  20. Collaborative Planning Tool Description: - Allow group to work together on travel plans - Tested by having group rank activities, then recommend activities to planner Worked: - Planner gets group preferences - Reduces bias of friends’ opinions Didn’t: - Grouping of activities being ranked Surprises: - Ranking activities builds excitement for trip Learnings: - Activities should be broken up into categories Assumptions: - Traveling in a group - Users want to voice their opinions

  21. Collaborative Planning Tool Description: - Allow group to work together on travel plans - Tested by having group rank activities, then recommend activities to planner Worked: - Planner gets group preferences - Reduces bias of friends’ opinions Didn’t: - Grouping of activities being ranked Surprises: - Ranking activities builds excitement for trip Learnings: - Activities should be broken up into categories Assumptions: - Traveling in a group - Users want to voice their opinions

  22. Collaborative Planning Tool Description: - Allow group to work together on travel plans - Tested by having group rank activities, then recommend activities to planner Worked: - Planner gets group preferences - Reduces bias of friends’ opinions Didn’t: - Grouping of activities being ranked Surprises: - Ranking activities builds excitement for trip Learnings: - Activities should be broken up into categories Assumptions: - Traveling in a group - Users want to voice their opinions

  23. Tinder Travel App • Description: • - Selecting activities Tinder-style • - Tested using cut out pictures and moving them left or right • Worked: • - Swiping motion • - Unknown outcome • Didn’t: • - Can’t rank items • Surprises: • - Activities were preferential to site-seeing • Learnings: • - Swiping and seeing travel ideas is a fun activity • Assumptions: • - Leisure traveler • - Doesn‘t want 100% control

  24. Tinder Travel App • Description: • - Selecting activities Tinder-style • - Tested using cut out pictures and moving them left or right • Worked: • - Swiping motion • - Unknown outcome • Didn’t: • - Can’t rank items • Surprises: • - Activities were preferential to site-seeing • Learnings: • - Swiping and seeing travel ideas is a fun activity • Assumptions: • - Leisure traveler • - Doesn‘t want 100% control

  25. Tinder Travel App • Description: • - Selecting activities Tinder-style • - Tested using cut out pictures and moving them left or right • Worked: • - Swiping motion • - Unknown outcome • Didn’t: • - Can’t rank items • Surprises: • - Activities were preferential to site-seeing • Learnings: • - Swiping and seeing travel ideas is a fun activity • Assumptions: • - Leisure traveler • - Doesn‘t want 100% control

  26. Tinder Travel App • Description: • - Selecting activities Tinder-style • - Tested using cut out pictures and moving them left or right • Worked: • - Swiping motion • - Unknown outcome • Didn’t: • - Can’t rank items • Surprises: • - Activities were preferential to site-seeing • Learnings: • - Swiping and seeing travel ideas is a fun activity • Assumptions: • - Leisure traveler • - Doesn‘t want 100% control

  27. Tinder Travel App • Description: • - Selecting activities Tinder-style • - Tested using cut out pictures and moving them left or right • Worked: • - Swiping motion • - Unknown outcome • Didn’t: • - Can’t rank items • Surprises: • - Activities were preferential to site-seeing • Learnings: • - Swiping and seeing travel ideas is a fun activity • Assumptions: • - Leisure traveler • - Doesn‘t want 100% control

  28. Tinder Travel App • Description: • - Selecting activities Tinder-style • - Tested using cut out pictures and moving them left or right • Worked: • - Swiping motion • - Unknown outcome • Didn’t: • - Can’t rank items • Surprises: • - Activities were preferential to site-seeing • Learnings: • - Swiping and seeing travel ideas is a fun activity • Assumptions: • - Leisure traveler • - Doesn‘t want 100% control

  29. WiFi-Informed Booking Description: - Provide location WiFi data to user - Tested by comparing hotel selections without WiFi data vs with Worked: - Maps are a good medium to present data Didn’t: - Business travelers suggested a mobile tether Surprises: - Ranking activities builds excitement for trip Learnings: - Less applicable to business travelers Assumptions: - User plan their own travel - People will change their lodging based on internet

  30. WiFi-Informed Booking Description: - Provide location WiFi data to user - Tested by comparing hotel selections without WiFi data vs with Worked: - Maps are a good medium to present data Didn’t: - Business travelers suggested a mobile tether Surprises: - Ranking activities builds excitement for trip Learnings: - Less applicable to business travelers Assumptions: - User plan their own travel - People will change their lodging based on internet

  31. WiFi-Informed Booking Description: - Provide location WiFi data to user - Tested by comparing hotel selections without WiFi data vs with Worked: - Maps are a good medium to present data Didn’t: - Business travelers suggested a mobile tether Surprises: - Ranking activities builds excitement for trip Learnings: - Less applicable to business travelers Assumptions: - User plan their own travel - People will change their lodging based on internet

  32. WiFi-Informed Booking Description: - Provide location WiFi data to user - Tested by comparing hotel selections without WiFi data vs with Worked: - Maps are a good medium to present data Didn’t: - Business travelers suggested a mobile tether Surprises: - Ranking activities builds excitement for trip Learnings: - Less applicable to business travelers Assumptions: - User plan their own travel - People will change their lodging based on internet

  33. WiFi-Informed Booking Description: - Provide location WiFi data to user - Tested by comparing hotel selections without WiFi data vs with Worked: - Maps are a good medium to present data Didn’t: - Business travelers suggested a mobile tether Surprises: - Ranking activities builds excitement for trip Learnings: - Less applicable to business travelers Assumptions: - User plan their own travel - People will change their lodging based on internet

  34. WiFi-Informed Booking Description: - Provide location WiFi data to user - Tested by comparing hotel selections without WiFi data vs with Worked: - Maps are a good medium to present data Didn’t: - Business travelers suggested a mobile tether Surprises: - Ranking activities builds excitement for trip Learnings: - Less applicable to business travelers Assumptions: - User plan their own travel - People will change their lodging based on internet

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