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Learn about the benefits of an effective membership committee, setting goals and action plans, leadership training, new member orientation, and conducting sponsor nights and open house events for membership growth.
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Lions Clubs International Effective Club Membership Teams
Instructions • Click the to go to the next slide • Click the to go back • Click on the to see additional information
Course Sections You may choose to go through this course in it’s entirety, or go to the Table of Contents to go to a specific section.
Course Objectives Through this course you can learn: • The benefits of an effective membership committee • To develop goals/action plans • To encourage leadership training • To conduct new member orientation • To conduct a sponsor night/open house event
membership growth “What committee can help our club strengthen its retention, leadership and extension?” A Three-Person Membership Committee A Three-Person Membership Committee
This committee is composed of: Three elected members Serving three year terms on a rotating basis The three-person membership committee has helped strengthen clubs worldwide through a unified team overseeing critical functions. Three-Person Membership Committee
Three-Person Membership Committee “What are some potential goals for the committee?”
Three-Person Membership Committee Committee Goals: • Ensure an appropriate emphasis is placed on all four vital aspects of club operation, membership, leadership, retention and extension • Within the club, reinforce the importance of membership responsibilities • Encourage ongoing communication about membership issues with the club’s board of directors • Give continuity to the committee’s efforts • Provide a direct link from your club to the district and multiple district membership teams
Three-Person Membership Committee The members work together, as a team, to reach their committee goals. Each member is elected for a three year rotating term, with the senior member retiring and a new freshman member being elected each year.
Three-Person Membership Committee “What is each member responsible for?” • First year member • Responsible for club membership • Newly elected, freshman member • Second year member • Focuses on club leadership and retention • Vice-chairperson of the committee • Third year member • Concentrates on extension • Committee Chairperson • Member of the club Board of Directors
Membership “Within the three-person membership committee, what is the role of the first-year member?” • First-year member: • Focuses on increasing club membership • Freshman member of the committee with three years remaining • Becomes familiar with the club’s membership in preparation of subsequent positions • Collaborates with the club and the other committee members on membership projects
Membership “What are the first year member’s responsibilities?” The membership member is responsible for: • Motivating members to create recruitment goals • Coordinating and conducting club membership workshops • Communicating regularly with the board of directors • Working with previous club membership chairpersons on program development • Conducting New Member Orientation
Membership “What are the first year member’s responsibilities?” The membership member is responsible for: • Motivating members to create recruitment goals • Coordinating and conducting club membership workshops • Communicating regularly with the board of directors • Working with previous club membership chairpersons on program development • Conducting New Member Orientation
Motivating members to create recruitment goals • Work within the club to motivate members to create recruitment goals of their own. • Every individual Lion is a representative of the organization and can contribute to increasing membership.
Coordinating and conducting club membership workshops • Workshops prepare club members to recruit new members • Workshops bring club members together and can increase group cohesiveness from sharing ideas about Lions Clubs International and the benefits of being a member.
Communicating regularly with the board of directors • It is imperative for both the board of directors and the members to be aware of club information and activities.
Working with previous club membership chairpersons on program development • Past membership chairpersons have experience and knowledge regarding membership and can be great resources.
A sponsor night or open house event is a great event for the first year member to conduct to gain experience working with the club members as well as to increase membership.
“What other resources are available for the first-year member in charge of club membership?” • Membership Application • 30 Marketing Ideas (MK-97) • Creating Promotional Material • Developing Action Plans for Recruiting New Members
“What other resources are available for the first-year member in charge of club membership?” • Membership Application • 30 Marketing Ideas (MK-97) • Creating Promotional Material • Developing Action Plans for Recruiting New Members
Membership Application • Use to follow up with interested members • Assess club interests for recruitment
30 Marketing Ideas (MK-97) • Contains 30 ideas for marketing Lions • Each idea has brief instructions and benefits • Also contains instructions on developing a membership marketing campaign
Create promotional material: • PR Tools and Resources • Ensure all promotional information is consistent with LCI branding and club information • Assistance from Lions Clubs International Headquarters is available for clubs who want to create promotional material.
Leadership and Retention “What is the role of the second-year member within the three-person membership committee?” • Second-year member: • The second-year member is the junior member • Two years of service remaining on the committee • Serves as the vice chairperson of the committee • Promotes leadership • Maintains club membership (retention)
Leadership and Retention “What are the responsibilities of the second-year member?” The leadership and retention member is responsible for: • Promoting annual club officer training • Coordinating and conducting club leadership and retention workshops and seminars • Assisting club committee chairpersons in developing workshops and seminars • Preparing articles on leadership and retention for club and district publications
Leadership and Retention “What are the responsibilities of the second-year member?” The leadership and retention member is responsible for: • Promoting annual club officer training • Coordinating and conducting club leadership and retention workshops and seminars • Assisting club committee chairpersons in developing workshops and seminars • Preparing articles on leadership and retention for club and district publications
Promoting annual club officer training • Club officers are elected leaders but may need some additional training in order to be effective leaders of the club • The district leadership chairperson is a good resource for preparing the training
Coordinating and conducting leadership and retention workshops for current club members • Involve previous club leadership chairpersons in developing leadership workshops
Preparing articles on leadership and retention for club & district publications • Creating club awareness of leadership opportunities • Increasing knowledge by using club and district publications is important
Developing leadership skills among members can increase a club’s strength and retention. Training club members to be leaders can come in many forms. Leaders can be developed through delegated tasks, through training, and through experience.
Encouraging club members to take on leadership roles and helping to develop their skills can increase their member satisfaction
“What resources are available for the second-year member in charge of club leadership and retention?” • Lions Clubs International Headquarters • Lions Clubs International Web site • Leadership Development • Leadership Training Opportunities
“What resources are available for the second-year member in charge of club leadership and retention?” • International Headquarters • Lions Clubs International Web site • Leadership Development • Leadership Training Opportunities
Lions Clubs International Headquarters offers opportunities and materials to assist in developing leadership skills in your club.
Leadership Resources • Contact information for headquarters • Leadership Division • Leadership@lionsclubs.org • Lions Learning Center • llc@lionsclubs.org • Institutes and Seminars • institutes@lionsclubs.org
Leadership Resources International Web site www.lionsclubs.org • Leadership Resource Center • Lions Learning Center Online courses: • Courses on Leadership, Delegation, Coaching, Member Motivation, etc… • Presentations/Training • Developing Leaders • The Art of Recognition • Volunteer Leadership
Leadership Resources Leadership Development • Senior Lions Leadership Institutes • Focuses on building the skills of Lions leaders to prepare them for leadership responsibilities at zone, region and district levels. • Regional Lions Leadership Institutes • Allows multiple districts to apply for funding to support leadership training institutes in their own multiple district
Leadership Resources Other opportunities for Leadership training: • Review the Leader Network Newsletter • A quarterly e-newsletter that includes leadership news, bright ideas and training tips and tools. • Lions Mentoring Program • A program based on the importance of creating bonds between newer club members and more experienced Lions.
Extension “What is the role of the third-year member within the three-person membership team?” • Third-year member: • Focuses on extension of membership through new clubs • Senior member of the team with one year remaining • Chairperson of the committee • Serves on the club’s Board of Directors
Extension “What are the responsibilities of the third-year member?” The extension member is responsible for: • Researching and identifying areas for extension • Working with Lions involved in extension efforts • Communicating with the board of directors regularly regarding extension activities • Attending district and multiple district extension workshops
Researching and identifying areas where extension is possible • By serving in the two previous positions this member is familiar with the club and community and can use their experience to fulfill their responsibilities in their final year on the committee.
Working with Lions involved in extension efforts • It is important for a club to collaborate on extension efforts to be the most effective • The third-year member will work with other club members to encourage and assist with extension efforts
Communicating with the board of directors regularly regarding extension activities • The extension member serves on the club’s board of directors and should make sure everyone is informed of extension activities.
Attending district and multiple district extension workshops • These workshops are informative and can help the extension member with their efforts and new ideas. • Workshops also increase knowledge which can be relayed to committee members to ensure an effective committee for years to follow.
“What resources are available to assist the chairperson who’s focus is on extension?” • Publications • Lions Clubs International Headquarters
Extension Resources Resources • Publications • Public Relations Chairpersons Guide • Lions Make a Difference (ME-40) • I am a Lion (ME-37) • Guide to New Club Formation (TK1)
Extension Resources Resources • Lions Clubs International Headquarters Newclubs@lionsclubs.org