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Microsoft Motion business architecture methodology. What is Microsoft Motion? What is a Motion project?. Why Do We Need It?. Business needs. Devices. External web services. Voice. Web Svcs. Common presentation logic. B2B. Wireless. Email. Mail. Web Svcs. Web Svcs.
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Microsoft Motionbusiness architecture methodology What is Microsoft Motion? What is a Motion project? • Why Do We Need It?
Business needs Devices External web services Voice Web Svcs Common presentation logic B2B Wireless Email Mail Web Svcs Web Svcs Enterprise Integration Hub Web Svcs Web Svcs Infrastructure services Business services Security Business Rules Process Mgt Workflow Diary Mgr Ops Mgmt Outputs Agent Admin Customer Admin Segmentation Adviser tools Contact Mgt Commission Campaign Mgt Sales Mgt Content Mgt Document Mgt.
What Does the Business Want IT to Do? • Understand the business better • But org charts and process maps don’t cut it • Respond a little faster • But IT rarely gets funding for resilient, flexible solutions • Cost a little less • … or create more value • Help make a difference • Invoke IT as an enabler for effective business change • Identify powerful leverage points for the application of IT
Web services Motion SOA Defining the Business 1. Business capabilities are stable 2. Capabilities that don’t add value can be eliminated 3. IT is a powerful agent for transformational change
Customer-facing channel partners Customers Business partners 1. Develop product or service 2. Generate demand 5. Collaborate 3. Fulfil demand 4. Plan and manage IT providers Financial service providers Microsoft Motion Business Architecture Modelling
Customer-facing channel partners Customers 1. Develop product or service 2. Generate demand Business partners 5. Collaborate 3. Fulfil demand 4. Plan and manage the business IT providers Financial service providers The Basic Module Map
Customer-facing channel partners Customers Business partners 1. Develop product or service 2. Generate demand 5. Collaboration 3. Fulfil Demand 4. Plan and manage the enterprise 3.1 Provide Service 3.3 Procure resources 3.3.1 Sourcing and Supplier Contract Management 3.3.2 Purchasing 3.2 Advanced Planning Request Resources Create purchase requisitions 3.4 Produce Product 3.5 Logistics IT providers Financial service providers Module Map – Business Capabilities
Anatomy of a Capability Platform Process People
Value proposition Operating model Customer-facing channel partners Customers Business partners 1. Develop product or service 2. Generate demand Capabilities 5. Collaborate 3. Fulfil demand 4. Plan and manage Partnerships Metrics IT providers Financial service providers IT project portfolio Outsourcing IT projects Offshoring SOA Self-service What Use is a Business Architecture Model?
Motion project Customer-facing channel partners Business architecture Incremental change Customers Business partners 1. Develop product or service 2. Generate demand Problem-solving 5. Collaborate Core vs. non-core Module map 3. Fulfil demand 4. Plan and manage Governance and compliance IT providers Financial service providers Acquisition Consolidation Automation Sourcing SOA Why Start a Motion Project?
Motion Project – Phase 1 Go/no-go? Phase 1 Establish Project Context Generate Level 2+ capability map Document project context & objectives Assess capability performance Gate 1 – Go, or no-go?
Motion Project – Phase 2 Go/no-go? Check completeness of operational, environmental and financial framing Phase 2 Capture Business Architecture Gather existing business and financial documentation 'Go In' – Map relevant Level 2+ capabilities 'Go Up' – Connect capability Levels 1 and 2 'Go Out' – Connect environmental capabilities Gate 2: Check completeness Off-Ramp
Motion Project – Phase 3 Go/no-go? Check completeness of operational, environmental and financial framing Understand 'as-is' business architecture Phase 3 Complete 'as-is' Business Architecture 'Go Down' – Cross-reference capabilities to teams, business objectives and financials Identify capability connectors Identify service level expectations Identify people, process and platform views Workshop: Gate 3 – Understand Business Architecture Off-Ramp
Motion Project – Phase 4 Go/no-go? Check completeness of operational, environmental and financial framing Understand 'as-is' business architecture Deliver final project recommendations Phase 4 Recommend Next Steps Identify leverage points and impediments Select appropriate improvement model Develop next step recommendation Identify project opportunities and risks Deliver final project recommendation
Case Study • Situation • Fortune 500 logistics company • Comprises five independently-minded business units • IT wanted to move to SOA, business saw little benefit • Project • Senior executive wanted to expose commonalities across LoB • Eight week Motion project sponsored • Result • Business thought there was ~15% overlap between LoB; actually ~60% • Businesses now communicating with a common language • 20% sustainable reduction in CIO’s CapEx • Management has a clear path to adopt SOA • Motion rolled out to all departments as operating model & strategy
Microsoft Motionbusiness architecture methodology Next steps … Workshop – this afternoon, 1pm Panel discussion – tomorrow, 3pm