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Microsoft Motion

Microsoft Motion. Brian McGowan MBA 731 October 29, 2007. Business Architecture. “A methodology to organize, measure and evaluate business capabilities” Business architecture

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Microsoft Motion

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  1. Microsoft Motion Brian McGowan MBA 731 October 29, 2007

  2. Business Architecture “A methodology to organize, measure and evaluate business capabilities” Business architecture “The grouping of business functions and related business objects into clusters (“business domains”) over which meaningful accountability can be taken as depicted in the high level description of the related business processes” Breaks down businesses into capabilities

  3. What is Motion? Motion is A prescriptive, four phase, template-rich methodology that uses business architecture to help customers solve a specific problem they have identified. The methodology is endorsed by the creators of Six Sigma and Business Process Reengineering Motion delivers Business architecture map (with properties) Project recommendations – what to change in terms of people, process, and IT, in the context of cost, benefit, and risk Not strategy consulting – it is business consulting Preliminary (Incubation) Stage: 2002- 2005 Full Release: November 2005 Now falls under Microsoft Services Business Architecture (MSBA) used primarily in the context of Microsoft Services Architecture & Planning engagements

  4. Why is it useful? Looks at whole business and outside partners Defines value between specific roles Finds where process matters and matters less Helps to clearly define where profitability lies within a company. Areas of differentiation and profitability (Ex: Costco and Sam’s Club) Articulates business architecture and links to technology architecture (bridges communication gap between business and IT) Not useful for core business areas that don’t differentiate or add profitability ( Ex: payroll)

  5. Capabilities Core to Motion’s modeling concepts Focused on what is done, not how Similar across different industries People, process and technology are properties of a capability

  6. 5 Capabilities and “Ecosystem”

  7. Motion Capabilities Map

  8. Capabilities Map (detailed)

  9. Motion Project Phases

  10. Motion Project Phases (cont’d)

  11. Motion Process Overview

  12. Service Oriented Architecture (SOA) A paradigm for organizing and utilizing distributed capabilities that may be under the control of different ownership domains. It provides a uniform means to offer, discover, interact with and use capabilities to produce desired effects consistent with measurable preconditions and expectations. Desired Solution for Motion Microsoft can offer web services and enterprise software application solutions SOA is a relatively new concept: First SOA related methodolgy applied to Business Architecture was in 2004 (IBM SOMA (Service-Oriented Modelling and Architecture)

  13. SOA cont’d

  14. Motion Case Analysis: CH Robinson C.H. Robinson: multi-mode logistics business Wanted to develop an EA program that provided a roadmap for organizational improvement in: speed to market, customer experience, reliability, and total cost of ownership Leverage an SOA approach and create a connected eco-system of the companies core IT assets IT team that could provide flexibility and adaptability to support a rapidly changing and growing business environment

  15. Solution Phase 1: Documented business goals and correlated them in the context of the capabilities map Phase 2: worked with stakeholders, including business managers to understand the necessary support capabilities. Phase 3: “go in, go up, go out, go down” to explore the entire business ecosystem related to the identified project. Produced a targeted list of capabilities that required attention. Phase 4: Selected a key business scenario from Phase 2 and identified the relevant value added, supporting and controlling capabilities from Phase 3. Documented visually to articulate the value stream. Result: clear picture of the business capabilities and relationships including performance assessment and the costs and benefits delivered by each Recommend next steps (organizational and process). Roadmap for mapping from the capability view to web services.

  16. Benefits Consolidated on to a common world- ready enterprise IT system that will service their customers across all modes of business and eliminate duplication of IT assets. Clearer Business/ IT conversations Clear Services Roadmap for Connect Systems Implementation Better Focus Business Initiatives Selection Opportunity for Improved Acquisition Integration and Global Expansion

  17. What is Motion Similar to? Similar to IBM’s Component Business Model (CBM) Both identify ‘hot zones” for profitability and differentiation potential Business “components” analyzed instead of capabilities CBM has 3 phases: Insight, Architecture, Investment Both lead to some kind of solution regarding, technology, sourcing or process improvement. (SOA, BPR, Outsourcing, etc)

  18. References Service Oriented Modeling forConnected Systems http://msdn.microsoft.com/canada/architecture/pdf/Service%20Oriented%20Modelng%20for%20Connected%20Systems%20Paper%20-%20Mar2006.pdf Microsoft Motion: Business Value Through Business Architecture http://msdn.microsoft.com/canada/architecture/pdf/MotionPresentation.pdf Microsoft Motion Business Capability Mapping http://msdn.microsoft.com/canada/architecture/pdf/chrobinson.pdf Ric Merrifield - Microsoft gets down to business with Motion initiative http://channel9.msdn.com/showpost.aspx?postid=179071 Service-oriented architecture http://en.wikipedia.org/wiki/Service-oriented_architecture Microsoft Services: Architecture and Planning http://www.microsoft.com/services/microsoftservices/srv_architecture.mspx Business architecture http://en.wikipedia.org/wiki/Business_architecture

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