Small-Medium Enterprises (SMEs) in Brunei Darussalam

1. Small-Medium Enterprises (SMEs) in Brunei Darussalam

2. Learning objectives

3. PROFILE • Mejar (B) Hj Md. Salleh bin HjHidup

4. PROFIle

5. PROFILE

7. ACCOUNTING

8. ACCOUNTING

9. ACCOUNTING

11. FINANCE Why is it important in business? 3 important functions: ( http://www.blurtit.com/q570342.html )

12. SERI PEKATAN’S SOURCE OF FINANCE • Capital : $200, 000 ( Bank loan – used to pay 80% of his factory construction’s cost ) • Personal saving – TOP SECRET !! =D • Back up businesses – to raise more fund for Seri Pekatan’s business. • This includes – • Small canteen • Food stall near TamuKianggeh, BSB • Mini market, Tailor Shop and Photocopy Shop. named, WIRA RIMBA ENTREPRISE located at Kampong Madang. ( Runs under one building )

13. Back-Up Businesses as SOURCE OF FUNDS FOOD STALL Location : Near TamuKianggeh, Bandar Seri Begawan

16. Solutions • Government should step ahead by providing funds to support local business. • Reducing red tapes and bureaucracy. • Local company should support each other in order to be successful.

17. HUMAN RESOURCE

18. Seri Pekatan Human Resources • When Seri Pekatan was opened back in 1998, there was only two workers that are employed. • When Seri Pekatan opened its own factory in Lambak in 2001, there was a positive increase in the human resources. • Now there are almost 50 employees under Seri PekatanSdn Bhd. • Most workers that are employed are foreign workers.

20. SOLUTIONS

21. Corporate Social Responsibilities

22. Seri pekatan contributions

23. MARKETING

25. MARKETING STRATEGY IN SERI PEKATAN

26. MARKETING STRATEGY 1st step: Understanding the external environment

27. Marketing Strategy 2nd step: Defining the target market

28. Marketing Strategy 3rd step: creating a competitive advantage. • strategically located near the port center. • Introduce new product.

29. 4thstep:Developing a marketing mix

30. MARKETING STRATEGY PROBLEMS: • hard to find trusted distributers. • ineffectiveness in promoting the products. • seeing a lot of visitors, but not a lot of buyers. • compete with the foreign products. SOLUTIONS: • make contracts with the distributers. • be more effective in promoting the product-use more technology. • Maintain the quality of the products. • Offer to customers- buy 3 boxes of prawn crackers for $ 10.

32. PRODUCT BRANDING • What are included in the packaging pack. • Brand logo • Halal logo • Expired date • Name of the product • Each packaging pack for different type of crackers have different color • Packaging in the canisters, instead of aluminium packs, made the product appear more "exclusive" and attractive.

33. DIRECTOR Average management design ASSISTANT DIRECTOR PENYELIA HALAL GENERAL MANAGER PRODUCTION SECTION FINANCE SECTION ADMIN SECTION JAMINAN & KAWALAN MUTU FINANCE OFFICER ADMIN OFFICER PRODUCTION OFFICER CLERK ACCOUNTANT TECHNICIAN PRODUCTION PACKAGING MARKETING DRIVER SECURITY STORE LOGISTIC RAW COOK INTERNAL EXTERNAL

34. FUNCTIONAL DEPARTMENTALIZATION GENERAL MANAGER FINANCE SECTION PRODUCTION SECTION ADMIN SECTION PRODUCT DEPARTMENTALIZATION ASSISTANT DIRECTOR PENYELIA HALAL GENERAL MANAGER JAMINAN & KAWALAN MUTU PRODUCTION SECTION PRODUCTION OFFICER

35. PROCESS DEPARTMENTALIZATION CUSTOMER DEPARTMENTALIZATION PRODUCTION OFFICER PRODUCTION TECHNICIAN PACKAGING RAW COOK MARKETING INTERNAL EXTERNAL

36. Credits to : NurulFadilahHjOsman 09B4033 SitiNurhanizaMorni 09B4054

37. DkSitiNurKhairiyati Pg HjMohamad 09B4059 Siti Aden AliahHjRoni 09B4023 NorrozitaHjAwgZaini 09B4026

38. Not what we give,But what we share,For the giftwithout the giverIs bare. THANK YOU!