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George Brown Athletics: Case Challenge

George Brown Athletics: Case Challenge. March 26 th , 2014. Introducing…. Agenda. Introducing 1REACH? Who we are What we are up to Why we are here Project Background Case Solution for GBC Athletics • Recommended Sponsor and Event Marketing Ideas • Key Supporting Rationale

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George Brown Athletics: Case Challenge

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  1. George Brown Athletics: Case Challenge March 26th, 2014

  2. Introducing…

  3. Agenda • Introducing 1REACH? • Who we are • What we are up to • Why we are here • Project Background • Case Solution for GBC Athletics • Recommended Sponsor and Event Marketing Ideas • Key Supporting Rationale • Alternative Options Considered • Q & A

  4. Who Are We? 1 REACH represents a team of seven young professionals brought together upon introduction in the Sports and Event Marketing Post- Graduate Program at George Brown College. We are a Sport & Event Marketing Agency that is committed to building innovative eventsand marketing platforms that create positive change in our communities and help increase the brand equity of our clients.

  5. What We Are Up To? “Pump Up to Pan Am” Wheel Chair Basketball Tournament Cause-led Sport & Marketing Event November 2014

  6. Why We Are Here • Propose a solution to raise awareness and maximize the hidden potential of George Brown College (GBC) Athletics as a lead practice facility in the Toronto core • Partner with a key corporate sponsor to strategically promote GBC Athletic Centre through an integrated marketing communication approach • Present to you our 5 top marketing plan intended to create sustainable revenue for the gym

  7. Project Background

  8. Corporate Sponsorship “You Get Out What You Put In.”

  9. Recommended Sponsor • Why Vector? • Provide athletes with the right nutrition to help them get the most out of their athletic pursuits – an inspiration to achieve their best • Ex. Vector Training Room: Partnered with Toronto Maple Leafs, Raptors and Toronto FC to bring tips about pre and strength training • A convenient and trusted brand – strong brand association • Aligned with athletes goals of wanting to perform at their peak

  10. “Formulated to meet the nutritional needs of active, health-conscious, Canadian athletes”

  11. Key Supporting Rationale • Vector has the resources to be a sponsor • In 2010 had sales of over $12 billion • World’s leading producer of cereal and convenience foods • Internationally recognized • Manufactured in 18 countries and marketed in more than 180 countries • Kellogg's Canadian headquarters • Have seen success with Olympic Teams and athletes • Long standing relationship with the USOC • Has and will support the U.S. Olympic and Paralympic Teams in 2012, 2014, 2016

  12. Fueling The Athletic Experience

  13. Recommended Sport and Marketing Ideas 5 Big Ideas

  14. Recommended Sport and Marketing Ideas 5 Big Ideas

  15. Alternative Options Considered • Lower funding, lower awareness • No Canadian headquarters • Already involved in community sport

  16. Thank You! Questions?

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