1 / 12

Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

ada
Download Presentation

Readership

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 7,385 +5% 6,678 +57% 3,659 3,291 +4% +10% 2,301 2,304 1,701 +119% 1,348 1,218 +71% +8% +3% +2% 764 377 +56% +18% Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  5. Weeklynewsbrand readership (Print & Online) 000s 13,024 11,322 +7% +40% 8,130 +7% 6,708 +15% 4,974 5,034 3,785 +84% 3,121 +99% +10% 2,507 +5% 2,419 +6% 1,264 +70% +32% Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  6. Monthly newsbrand readership (Print & Online) 000s 20,018 17,418 +15% +77% 12,556 12,729 11,992 11,033 +15% +34% +196% +188% 6,336 5,876 5,506 +22% 4,121 +8% +13% +115% 2,387 +46% Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  7. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  8. % Readership by age Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  9. % Readership by gender Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  10. % Readership by social grade Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  11. % Readership by working status Source: NRS PADD: NRS Jan-Dec12 + comScore Nov12

  12. Contact us info@newsworks.org.uk+44(0)20 7839 8935

More Related