Sonitrol Digital Marketing

1. SonitrolDigital Marketing April 5, 2013

2. How can we cut through the noise, and make our digital marketing more profitable.

5. 3 Things I Can’t Stand

8. Who Is This Guy? • University of Colorado – Marketing & Entrepreneurship • Marketing for two successful web startups • Self-taught designer/developer – 9 years • Founded Odd Dog Media in 2008 • Local Business Clients to Large Enterprise

11. Web Marketing Ecosystem

12. Web Marketing Ecosystem Selling more stuff to more peoplefor more money.

17. If it’s not ultimately driving revenue, it’s a waste of time.

19. All roads lead to…

21. It has GOT to CONVERT

22. Clear Calls to Action Always have a phone # available Less is More A/B Testing Mobile Compatible When in doubt…measure!

23. But did it “market” to me?

24. What does it do? Is this product/service for me?Why is it better than the other one?How much will it cost me?

27. Focus on one sentence that describes what you do differently, your competitive advantage.Place Industries above Features.Add your phone # to the top.Add customer logos & a testimonial.Add a bold statistic. (in lead sentence?)Add a pricing page (really a free quote) - menu

28. Find ways to get their info. 5 new leads a day = 1,825/year 5% close = 91 new customers

29. How people get to your site. Search Engine Email Social Media News/PR/Other Sites Advertisement

30. Looking for an area of opportunity Make sure it has “purchase intent”

31. 78% of Internet users conduct product research online.

32. “1 in 3 searches are Local”

33. 1.8M Searches/month

34. 720 Searches/month In Seattle

35. Local SEO Factors

36. Benefits of Local SEOHighly TargetedLow CompetitionSimple to OptimizeTargets Mobile Devices

37. So what about the other trafficdrivers?

38. Email is the lowest common denominator in online communication

39. Only email when it’s relevant / interesting Keep it short Always offer something that makes it worth their time Measure! Rules of Email

40. Does Social Media have a role?

41. 250 million photos uploaded to Facebook everyday 1.06 billions monthly active users on Facebook 175 million tweets sent from Twitter every day in 2012

42. Enhance Branding and Awareness • Protection your reputation • Enhance public relations • Build community • Enhance customer service • Facilitate research and development • Drive sales and leads 7 business drivers of social media marketing

43. Helps enhance your SEO Gives you a targeted audience to tell about new content (blogs) Establishes you as an “Authority” on your subject Allows you to connect closer to customers. Business is just people. Less is more. Most Importantly

44. Don’t forget conventional marketing. All roads lead to your website. Be sure your website markets & converts. People on search engines have purchase intent. Local SEO is a huge area of opportunity. Don’t forget about email. Social Media does have a role, but know its place. To Recap

46. Questions

47. Contact Me adam@odddogmedia.com @abroetje Deck at: odddogmedia.com/sonitrol

50. Old Spice Results • The number one most viewed sponsored channel on YouTube • 236 million YouTube Views • 80,000 Twitter followers in 2 days • Facebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million) • Sales figures increased by 107 %