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So Many Tools, So Little Time

Buffalo State College’s Web Metrics Toolbox Melissa Meehan meehanme@buffalostate.edu SUNY/CUAD Annual Conference June 2004. So Many Tools, So Little Time. Site traffic analysis Webmaster mail Surveys Search keywords Usability studies Focus groups.

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So Many Tools, So Little Time

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  1. Buffalo State College’s Web Metrics Toolbox Melissa Meehanmeehanme@buffalostate.eduSUNY/CUAD Annual ConferenceJune 2004

  2. So Many Tools, So Little Time • Site traffic analysis • Webmaster mail • Surveys • Search keywords • Usability studies • Focus groups

  3. "Action may not always bring happiness; but there is no happiness without action."- Benjamin Disraeli

  4. Site Traffic Analysis • Urchin • Aggregate clickpaths, referrers, user sessions, entry/exit pages, etc. • Reports available to campus Unique URLs: powerful benchmarking tool (www.buffalostate.edu/summer)

  5. Webmaster Mail • Oracle • Grouped by audience • Cross-referenced by message content Provides bird’s-eye view of campus at any given time

  6. Surveys • Zoomerang • Web-based; open to any user • Reminds campus that we’re here to help • Sample results Easy, easy way to collect quantifiable data

  7. Search Keywords • Ultraseek • Weekly “Top 30” • Monthly “Top 5” • Summer search results Able to create content calendar based on cyclical requests

  8. Usability Studies • Hands-on • Thorough, but quick • Developed to gauge the student experience Findings usually confirm existing data

  9. Focus Groups • Partnering with faculty moderators • Sessions for faculty/staff and current students Less rigid instrument allows for “ahas”

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