1 / 10

Sporting Events

Sporting Events. End Caps. Advertising. Inform Obama Biden Entertain E-Trade Random Mix Rav4 Entice Beef. Brand Advertising. Empire Carpet Luna Bounty. Informative Advertising. Truth Volvo. Comparative Advertising . AT&T vs. Verizon Mac vs. PC Coke vs. Pepsi.

adair
Download Presentation

Sporting Events

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sporting Events

  2. End Caps

  3. Advertising • Inform • Obama • Biden • Entertain • E-Trade • Random Mix • Rav4 • Entice • Beef

  4. Brand Advertising • Empire Carpet • Luna • Bounty

  5. Informative Advertising • Truth • Volvo

  6. Comparative Advertising • AT&T vs. Verizon • Mac vs. PC • Coke vs. Pepsi

  7. Defensive Advertising • PC

  8. Persuasive Advertising • Brownies • Shamwow

  9. Deceptive Practices • Deceptive Ads • Deliberately designed to mislead you • Factually wrong statements • Illegal • Trimspa • Puffery/Subjective Claims • Innocent exaggeration • Descriptions try to increase a products appeal • Legal • Skittles • Papa Johns

  10. Benefits and Costs of Advertising BENEFITS • Consumers are made aware of new products. • Businesses are able to get their product out to mass audiences. COSTS • Advertising is another expense for businesses. • The cost is built into the price you pay for goods/services.

More Related