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Master Plan To Increase Tourism & Recreation Through Destination Attractions

Tourism, Recreation, & Athletics Coalition Master Plan To Increase Tourism & Recreation Through Destination Attractions TRAC Coalition TRAC Coalition includes members of tourism, recreation, & athletic groups in Greenville County committed to:

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Master Plan To Increase Tourism & Recreation Through Destination Attractions

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  1. Tourism, Recreation, & Athletics Coalition Master Plan To Increase Tourism & Recreation Through Destination Attractions

  2. TRAC Coalition TRAC Coalition includes members of tourism, recreation, & athletic groups in Greenville County committed to: • Developing Greenville County as a “destination” for families throughout the United States • Enhancing the quality of life for our citizens

  3. Convention and Visitors Bureau Greenville County CESA Soccer Aquatics Alliance of Greater Greenville Greenville Events Salvation Army - Kroc Center Camp Spearhead Little League Baseball Municipalities Lake Conestee Foundation Friends of the Reedy Upstate Forever Furman University Greenville Spinners Western Carolina Regional Sewer Authority Greenville Technical College Children’s Museum Upcountry History Museum Greenville County Public Safety Greenville Forward / Vision 2025 Partnerships

  4. TRAC Coalition Goals • Encourage and increase tourism in Greenville County • Provide recreation facilities that will enhance the quality of life for Greenville County citizens • Meet Greenville County’s parks & recreation needs identified in the Woolpert Study of 2002

  5. TRAC Plan • Create a county wide network destination parks & specialty attractions • Complete the Swamp Rabbit Trail • Upgrade existing parks • Preserve green space • Utilize landfill sites in a positive manner • Develop new aquatic facilities

  6. Creating Community Through People, Parks and Programs

  7. New Specialty Attractions • Camp Spearhead Conference and Retreat Center • Salvation Army – Kroc Center • Lake Conestee Nature Park • Swamp Rabbit Trail (Reedy River) • History Museum • Children’s Museum

  8. Camp Spearhead

  9. Camp Spearhead Conference & Retreat Center

  10. Salvation Army – Kroc Center

  11. Lake Conestee

  12. Lake Conestee Nature Park

  13. Swamp Rabbit Trail(Reedy River)

  14. History Museum

  15. Children’s Museum

  16. New Destination Parks • David Jackson Park • Brashier Campus, Greenville Technical College • Municipal Stadium • Piedmont Landfill • Berea/Travelers Rest • Taylors/Northwood • MESA Soccer Complex • Enoree Landfill

  17. New Destination Parks

  18. New Destination Parks

  19. New Destination Parks

  20. New Destination Parks

  21. J. B. “Red” Owens Recreation ComplexEasley, SC

  22. Heritage ParkSimpsonville, SC

  23. Aquatic Facilities • Expand Discovery Island Water Park • Construct New Northern Water Park • Add water play facility to Lakeside Park • Replace Westside Aquatics Center with new water play facility

  24. Aquatic Facilities • New Water Park (Northern Part of County)

  25. Splash Pads

  26. Benefits Of The TRAC Plan • Positive economic impact to Greenville County through increased tourism • Improve Greenville County’s ability to recruit and retain business and industry • Improve the quality of life and well being of Greenville County residents.

  27. Benefit Of The TRAC Plan Positive Economic Impact To Greenville County Through Increased Tourism

  28. Sports Tourism In 2005, amateur sports events in the United States generated between 3.3 – 4 billion dollars in direct spending That’s more than 10 times the estimated economic impact of the 2005 Super Bowl

  29. Potential Opportunity Amateur Sports Total Economic Impact Examples: $7,855,000 Youth & Adult Softball & Baseball Chattanooga TN 2005 $9,000,000 Youth Soccer Region III Championship & Other Tournaments – North Little Rock AK 2006 $8,900,000 Capital Area Soccer League Tournaments – Greensboro N.C. 2004

  30. “If you build it they willcome.” Rock Hill SC Economic Impact 2005 & 2006 $5,000,000 Cherry Park Softball Complex $4,600,000 Manchester Meadows Soccer Complex

  31. Regional Economic Impact City Event Name Economic Impact Anderson Palmetto Tennis Championship $195,787 Aiken Dixie Boys World Series $1,750,000 York NSA Girls Fastpitch World Series $3,970,851 Charleston SSNC Soccer Championships $223,000 Easley Big League World Series $278,162

  32. Proven Success In Greenville City Event Name Economic Impact Greenville Upstate Mavericks Baseball Tournaments $183,812 Greenville CESA Fall / Spring Tournaments $1,161,632 Greenville CESA RBC Soccer Tournament $1,369,122

  33. Missed Opportunity CESA turned away 50 out of state soccer teams due to a lack of fields The result: $456,374 in potential economic impact lost

  34. Freedom Weekend Aloft

  35. Freedom Weekend Aloft

  36. Benefit of the TRAC Plan Improve Greenville County’s Ability To Recruit Business & Industry

  37. Upstate SC Alliance “Access to recreation facilities and activities is the cornerstone for measuring quality of life. The TRAC plan is right on target to leverage the assets countywide to make Greenville County and the Upstate a recreation destination.” Hal Johnson – President & CEOUpstate SC Alliance

  38. Greenville Chamber of Commerce “In today’s hyper-mobile economy, a community’s quality of life, or its overall livability, is more critical than ever in attracting and retaining businesses and the talented people who run them.” John Moore Senior Vice President – Economic Development

  39. Greenville Area Development Corporation “Quality of life has become a priority consideration for companies that the Greenville Area Development Corporation is involved with. Greenville must demonstrate the ability to provide the cultural, educational, and recreation amenities that corporate decision makers place such a high value on.” Jerry Howard – President & CEOGreenville Area Development Corporation

  40. Benefit of the TRAC Plan Improve the Quality of Life And Well Being of Greenville County Residents

  41. Parks & RecreationFundamental to Quality of Life • Physical activity opportunities in parks help increase fitness and reduce obesity • Parks provide safe places for citizens to connect and interact in their community • Parks help create a sense of community pride • Parks and recreational activities provide youth positive social and physical development

  42. Value of Parks 57% of voters would choose a home close to parks and open space over one that was not 50% of voters would be willing to pay 10% more for a home located near a park or protected open space National Realtors Association

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