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TRAC DMO Services Study

TRAC DMO Services Study. (26 responses). Evaluate the range of services offered by OACVB members (DMOs) to the traveling public. Benchmark minimum operating standards and to report these standards to the OACVB board.

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TRAC DMO Services Study

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  1. TRACDMO Services Study (26 responses)

  2. Evaluate the range of services offered by OACVB members (DMOs) to the traveling public. Benchmark minimum operating standards and to report these standards to the OACVB board. Provide a path whereby OACVB can assist its membership to comply with DMAI reporting standards. Future TRAC Study Objective: To ascertain how many OACVB members would presently be able to receive DMAI Accreditation (DMAP) and how OACVB can assist X% of membership to be eligible for Accreditation by a date in the future. Objectives

  3. Ranking of ODMO Services

  4. 100% Participation Now(5 Common Services) • Operate a Visitor Center • Prepare an annual marketing plan • Report number of Walk-Ins monthly • Report fulfillment numbers via mail • Report number of Web Site users

  5. 80%+ Participation Now(10 Common Services) • Operate a Visitor Center • Offer Info about whole state • Operate Visitor Center 5 days a week • Advertise to leisure travelers • Prepare an annual marketing plan • Report walk-in visitation • Number of requests fulfilled via mail • Number of Web Site users • Number of advertising placements • Report room tax quarterly

  6. 70%+ Participation Now(13 Common Service) • Operate a Visitor Center • Offer Info about whole state • Operate Visitor Center 5 days a week • Advertise to leisure travelers • Prepare an annual marketing plan • Report walk-in visitation • Number of requests fulfilled via mail • Number of Web Site users • Number of advertising placements • Report room tax quarterly • Report number of events, seminars education or networking opportunities • Number of travel writers assisted • Number of trade shows attended

  7. Corvallis Tourism Particiapation Now

  8. Corvallis Tourism Visitor Center Offer info about the whole state Offer info about some neighboring Offer Wi-Fi Offer PC email Offer Visitor Center 5 days a week Show video Visitor Survey Touch Screen 100% Advertising to Leisure travelers Complete Advertising conversion studies Have convention center Market to Government Groups Market to sports groups Operate a sports commission Prepare annual marketing plan Market Segmentation Report Lodging reservations via Web E-Commerce Consumer e-newsletter SEO Top ranking on search engines Web advertising campaign Web site for membership Link to me campaign Were you in tourism Yes: 50% John: Yes Corvallis Tourism Services

  9. DMAI Required Reporting: Walk in visitors Breakdown of origin Number of request fulfilled Total number of website users Unique website users Average length of user session Hotel room nights booked Dollar value of hotel nights Value on-line commerce Number of member ops provided Travel Writers assisted Number of advertising placements Number of impressions Special Programs Economic return on special programs Leisure travel agent sales (No) Number of Convention/meeting booked Number of Convention room nights booked Economic impact of conventions booked Corvallis Tourism Services

  10. Number of conventions occurring Trade shows attended Leads generated Site tour (TA) given Conferences Serviced Conf Promo materials distributed Site Tours (Conference) given Room tax collected Corvallis Tourism Services

  11. Member Ability to Meet DMAI Reporting Standards

  12. 100% Compliance to DMAI Reporting Standards(3 Reports) • Reporting the number of Walk-In visitors assisted. • Number of requests fulfilled via mail • Report total web site users

  13. Report the number of walk in visitors assisted Report the number of requests fulfilled via mail Report total web site users Number of Advertisement placements Report Room Tax generated Quarterly 80% Compliance to DMAI Reporting Standards(5 Reports)

  14. Corvallis Tourism & DMAI Reporting Standards

  15. Questions for Future OACVB Discussion • Can we better serve and reach the traveling public by reaching a higher level of compliance with DMAI Reporting Standards? • Can we better serve our industry by having our members establish a % of Oregon DMOs to be accredited by a certain date? • Would OACVB like a TRAC study to show present member ability to be accredited (by % not by member’s names). • Would we be better understood by the public and the tourism industry if we changed our post-script from CVB to DMO and if OACVB became ODMA?

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