Strategies of Public Relations

Apr 13, 2013

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Strategies of Public Relations

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Public relations

Public relations. A brief overview of the good, the bad and the ugly. What is public relations?. What is public relations?. An important source of news, as Merrill argues in “Media Debates” A good news organization uses press releases as a starting point

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Public Relations

Marketing Essentials. Public Relations. SECTION 17.3. Public Relations. What You'll Learn. The nature and scope of public relations The different audiences for public relations The duties of public relations specialists How to prepare a news release. SECTION 17.3. Public Relations.

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Public Relations

Public Relations. Professor Chip Besio Marketing 3340. Advertising Versus Publicity. Advertising Paid, sponsor-identified, nonpersonal (media) communications. Publicity Non-paid, unsponsored, nonpersonal (media) communications. Advertising Versus Publicity. Great Control Little

543 views • 6 slides

Public Relations

Public Relations . Adapting to the environment. Public Relations. Media Relations Publicity Community Relations Counseling Governmental Relations Employee Relations Investor Relations Customer Relations Development/Fund-Raising Special Events Marketing Communications.

461 views • 14 slides

PUBLIC RELATIONS

PUBLIC RELATIONS. Rotary Shares July 2007 Gretchen Cochran, Rotary District 6360 cochranpr@acd.net , district 6360@cablespeed.com. Why share Rotary’s story ?. Grow membership Increase loyalty Leverage power Partnerships Services Money. Where to begin ?. First step: make a p.r. plan

284 views • 11 slides

Public Relations

Public Relations. More Poster Ideas. Classes. Healthy Eating Aerobics Yoga Pilates. Catering Services. Banquets Weddings Luncheons Holiday Parties.

215 views • 3 slides

Public Relations

Public Relations. Marketing Co-Op. Public Relations and Publicity. Public Relations - Activities that promote the favorable image and communications a company has with its employees , customers , investors , and the public . Publicity : Free mention of a product or company in the media

856 views • 14 slides

Public Relations

Public Relations. The Two So- Whats. What is the news value??? If there is no news, journalists won’t use it What is the company’s goal??? What do they want people to do? Be specific “Getting the name out there” isn’t enough. Differences between PR and Journalism.

163 views • 6 slides

Public Relations

LECTURE-23. Public Relations. Public Relations What is public relations The Role and Impact of Public Relations Major Public Relations Tools What are the strengths and limitations of brand publicity? What are the brand publicity tools?

880 views • 25 slides

Public Relations

Public Relations. Lecture 27. Recap. Print Production Television Art Direction Broadcast Production Effective Web Design. Chapter Outline. Chapter Key Points The Practice of Public Relations Public Relations Planning Public Relations Tools Effectiveness and PR Excellence. Key Points.

440 views • 16 slides

Public Relations

Public Relations. Good 4 U. Why is Public Relations Important?. Unlike advertising, Public Relations activities are Free. There are many forms of Public Relations that can occur within a business. Attend local events and present poster presentations

369 views • 2 slides

Public Relations

Public Relations. PUBLIC RELATIONS. Public Opinion Reputation Public Relations vs. Advertising. Public Opinion. Reputation. Public Relations vs. Advertising. DIFFERENT TYPES OF PUBLIC RELATIONS PROGRAMS. Corporate Reputation Management. Crisis Management.

534 views • 34 slides

Public Relations

Public Relations. The right way. Who/What are you representing?. Know who and what you are representing? Beyoncé, Rihanna, One Direction, and ect . These public figures have a team of public relations that helps them navigate there webpages and any contact they have with the public.

435 views • 11 slides

Public Relations

Public Relations. What is Public Relations ?. PR involves a variety of programmes designed to promote or protect a company’s image or its individual products. PR is usually unsponsored and unpaid. It acts synergistically along with advertising. PR is essentially defensive.

814 views • 14 slides

PUBLIC RELATIONS

PUBLIC RELATIONS. EVENTS. SOCIAL MEDIA. INCENTIVES. CREATIVE SERVICES. SHI CHAIRWOMAN’S CLUB ST. JOHN, USVI | NOVEMBER 7 – 11, 2012 Room Gift & Welcome Kit Proposal. WELCOME KITS. WELCOME KIT OPTIONS. Option 1 | Kit includes: (1) Blank presentation folder

410 views • 9 slides

PUBLIC RELATIONS

PUBLIC RELATIONS. REPUTATION MANAGEMENT. EDUCATION Tell them what they don’t Know. AWARENESS Build credibility and awareness for the NWW and to educate at the same time. LEVERAGE Ensure amplification of all activities and a campaign that lives. EXPERIENCE Reach out and

353 views • 17 slides

PUBLIC RELATIONS STRATEGIES & TACTICS

PUBLIC RELATIONS STRATEGIES & TACTICS. Media dependency theory MICHELLE CHONG AIMAN PUTRA SYAMIL ADRI DERREK SEAN. WHAT IS MEDIA DEPENDENCY?. The more dependent an individual is on the media for having his or her needs fulfilled, the more important the media will be to that person.

375 views • 5 slides

Public Relations

Public Relations . What is public relations?. “Public relations is a management tool for leaders in business, government and other institutions to establish beneficial relationships with other institutions and groups”. Four steps necessary for PR.

467 views • 17 slides

Public Relations

Public Relations. Why is PR important for NARFE membership and the Community?. Presented: April 29, 2009 NC Federation of NARFE Chapters Annual Convention. How do we define PR?. Defined in Webster’s Dictionary as:

741 views • 53 slides

Public Relations

Public Relations. Part 5: Integration and Evaluation Chapter 17. Chapter Outline. Chapter Key Points The Practice of Public Relations Public Relations Planning Public Relations Tools Effectiveness and PR Excellence. Key Points. Explain what PR is and how it differs from advertising

406 views • 20 slides

B2B Technology Public Relations Strategies US

Use proven PR strategies to dominate the competitive US market. Discover how to successfully promote your B2B technology brand through thought leadership development, media relations, and targeting important decision-makers. This guide covers techniques such as creating powerful content, interacting with industry influencers, and negotiating the unique US media landscape.r r Know More Please visit https://upstagemedia.co/b2b-pr-agency/

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Strategies of Public Relations

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Presentation Transcript

Public relations

Public Relations

Public Relations

Public Relations

PUBLIC RELATIONS

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

PUBLIC RELATIONS

PUBLIC RELATIONS

PUBLIC RELATIONS STRATEGIES &amp; TACTICS

Public Relations

Public Relations

Public Relations

B2B Technology Public Relations Strategies US

PUBLIC RELATIONS STRATEGIES & TACTICS