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Empowering People to Discover, Enjoy and Share a World of Digital Entertainment. March 6, 2001. Management Team. Jim McNiel, Chairman SVP Pequot Capital, US Web, Cheyenne, AST, Lucas Film Ron Perkes, President & CEO, Founder
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Empowering People toDiscover, Enjoy andSharea World of Digital Entertainment March 6, 2001
Management Team • Jim McNiel, Chairman • SVP Pequot Capital, US Web, Cheyenne, AST, Lucas Film • Ron Perkes, President & CEO, Founder • Founder & VP R&D Tangent, 20+ Editors Awards, Co-Founder hooked.net • Peter Ohtaki, CFO, Co-Founder • Morgan Stanley, Unterberg Tobin, Stanford MBA • Michael Saurage, VP Operations • Director Operations Compaq Presario Division • Owen Rubin, Director of Technology and Media • Interval, PacBell, Apple, Atari • Bernhard Kotzenberg, Director of Software • ex-Database Consultant, Game Forge • Jody Flynn, Director Marketing Communications & Public Relations • Soft Net Systems, VP Corporate Communications
Entertainment Software Key Features • Empowers new forms of entertainment that go beyond current TV and stereo • Progressive DVD, 6 channel audio, downloadable movies, jukebox, multi-mode entertainment, enhanced TV • Simplifies usage of a powerful entertainment system • Discovering and Managing Digital Media, • Hard drive management • Multiple modes of operation • Facilitates Sharing of all media around the home • Notebooks, other computers, and dedicated appliances become instant entertainment devices • Designed to be Enjoyed in the living room
Technology Solution • Lumenati Software • Powerful, engaging, and Simple to use • Universal media player (TV, DVD, MP3, stream, download) • Cross-media entertainment guide • Media manager, organizer • Personalized • Client/Server Technology • Cross-media profiling and recommendations on an “opt-in” • Predictive local caching • Targeted e-commerce infrastructure • Advertising • Premium Content Delivery • Monetary engine • Powerful Home Media Center Reference Platform
Lumenati’s Home Media Platform = Value + Power With the RIGHT Software 1 Box Replaces 6-7! • LESS COSTLY! • Access to all media types • Media management system • Flexibility & more choice • Integration to one unit • Home NW gateway/server • Add-on capabilities • Support for thin client • Well-understood technology • Strategic for OEMs • SUM > PARTS PS 2 MP3 DVD/CD Player Cable STB AV Receiver
Lumenati Ecosystem Support for the Platform Technology Partners Content Partners Advertisers Lumenati Servers E-commerce Partners Lumenati Software Client HW Reference Design Consumer
LumenatiTM Metal Home Media Center Reference Platform • Powerful Extensible Entertainment Platform • MP3, CD, DVD, & IP video • 1394 fire wire and USB • 6 channel surround (Dolby, DTS) • Media center for storing and organizing all Media • Games • Options: • HDTV, • PVR personal video recorder • Conditional access • Optional Home Media Server Configuration • 2nd Generation Architecture • Lower cost, sleek design • PVR, HDTV in standard model • DSL, cable, satellite models • Conditional access • DRM
Business Models • Sell/ License Software • Free download, push upgrades • OEMs • Sell Content • Direct sale of DVDs, games, music, tickets • PPV • Sell Entertainment Goods and Services • Electronics, home networking, etc. • Broadband • Sell Advertising • Highly-targeted interactive advertising: high CPMs • Advertising-supported content • Lead generation for e-commerce partners
Distribution Channels LUMENATI OEM BROADBAND WEB Retailers Consumers
Strategic Relationships Leader in Multichannel Sound Co-Marketing Co-Marketing and Joint Development on Next Generation Platform World-Class Manufacturer of DTVs, HDTVs and Set-Top Devices 2nd Largest ISP (with MindSpring Merger) Deploying DSL Service Across the U.S. Bundling NetTV DTVs into Education and Corporate Markets High Speed Internet Service Provider Bundled-Service Business Model Broadcasting 500 Digital Video channels and 20 HDTV Channels Bundling into Education Extended PC Partnership The #1 CD source Leading Provider of Conditional Access Technology QOS Networks Strategic Bandwidth Partner Enabling Lumenati to Deliver Video Content
Opportunity Overview • Market • Converging 2004 $40B Internet Broadcasting and $44B Content Delivery • Market Need • A comprehensive entertainment software solution that blends new and traditional forms of entertainment • Technology that simplifies, manages and monetizes digital entertainment • Lumenati Solutions • Providing universal access to all popular forms of digital entertainment • Software, targeted advertising, platform, storage solutions • Business Model • Revenue from the licensing of software and reference designs • Revenue from upgrades to Lumenati Max • Targeted E/T-commerce sales of DVDs, music, pay per view movies, electronics • Advertising revenue utilizing targeting