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Town Hall Webinar

Town Hall Webinar. March 9, 2010. AGENDA. Welcome Membership Report New Members Public Relations & Marketing Communications Sales, Tradeshows & Events HHA Total Brand Connectivity National Trust for Historic Preservation PHG Alliance Partners 2010 Annual Meeting of Members.

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Town Hall Webinar

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  1. Town Hall Webinar March 9, 2010

  2. AGENDA Welcome Membership Report New Members Public Relations & Marketing Communications Sales, Tradeshows & Events HHA Total Brand Connectivity National Trust for Historic Preservation PHG Alliance Partners 2010 Annual Meeting of Members

  3. HHA TOWN HALL HOSTS Thierry Roch Executive Director Tracey Simmons Director, Membership Services Michael DiRienzo Director, Sales Gina Galatro Manager, Marketing Communications Matthew Paul Manager, Reservations

  4. MEMBERSHIP REPORT Hotel Count 219 New Hotels +14 Hotels on the HE Code: 44 (5+) Flagged Hotels: 30 YOY Renewal Rate: 91.4% Pipeline: 20+

  5. NEWEST MEMBERS The Battle House Renaissance Mobile, AL Capital Hotel Little Rock, AR (Dual Boutique) Cork Factory Hotel* Lancaster, PA The Claridge Hotel Miami Beach, Florida The Columbia Club Indianapolis, Indiana Hotel Brexton* Baltimore, Maryland Hotel St. Francis Santa Fe, NM (Dual Summit) The Inn on Ferry Street Detroit, MI The Martha Washington Hotel & Spa Abingdon, VA (Dual Boutique) The Mayo Hotel and Residences Tulsa, OK (Dual Summit) Pine Needles Lodge & Golf Club Southern Pines, NC Pinehurst Resort Village of Pinehurst, NC Stonepine Estate Carmel Valley, CA Woodlands Inn Mt.Pleasant, SC (Dual Boutique)

  6. 2010 NEW MEMBERS Hotel BrextonBaltimore, MD 29 Guest Rooms Queen Anne style brick mansion constructed in 1881 Located in the Mt. Vernon district, a National Register Historic District Served as a residential hotel until 1920 when it was converted into apartments Connection to British Royalty

  7. 2010 NEW MEMBERS The Cork Factory HotelLancaster, PA 75 Guest Rooms Mixed use commercial complex; originally opened in 1865 as the Lancaster Cork Factory Property converted to Armstrong Cork Factory, subsequently Kerr Glass Factory and now, Cork Factory Hotel Historic Preservation Trust of Lancaster award winner

  8. 2010 NEW MEMBERS The Cork Factory HotelLancaster, PA

  9. 2010 PUBLIC RELATIONS Public Relations & Marketing Calendar San Francisco Media Lunch March 24, 2010 New York City Media Event April 28, 2010 Upcoming Press Releases and Pitches

  10. 2010 MARKETING COMMUNCATIONS The Concierge Upcoming iMails 2010 Employee Rate Program Keep Your Guest Program (in development) Hotel specific loyalty program using iMail Drives business from repeat guests Historic Name Exchange (in development) Contribute customer names, market to other similar customers in exchange PHG handles logistics and distribution

  11. 2010 SALES, TRADESHOWS & EVENTS Sales Events San Francisco* – January 19th (*In cooperation with The Cramer Collection) New York – April 28th Washington, DC – September 9th Chicago – Date TBD

  12. 2010 SALES,TRADESHOWS & EVENTS Tradeshows ASAE Springtime – May 27th – Washington, DC NBTA – August 8-11 – Houston Affordable Meetings – Sept 8-9 – Washington, DC Luxury Travel Expo – December 7-10 – Las Vegas Holiday Showcase – December 14th – Chicago

  13. 2010 SALES, TRADESHOWS & EVENTS HHA Member Portal Tradeshows & Events Online Registration

  14. 2010 SALES, TRADESHOWS & EVENTS Group Sales Representation HHA National Sales Office Washington, DC The Hyland Group Washington, DC Chicago The Cramer Collection Santa Rosa, CA

  15. 2010 SALES, TRADESHOWS & EVENTS HHA Member Portal - Sales Section

  16. HHA TOTAL RESERVATIONS SOLUTION Total Branded Connectivity- a seamless solution for reservation management. A single portal connects all reservations channels GDS Voice Call Centers Hotel’s Website Preferred Brand Websites Online Travel Agents Manage all electronic distribution in one place Comprehensive, on-demand, self-paced training

  17. TOTAL BRANDED CONNECTIVITY HHA Key Systems & Benefits SynXis CRS Training & Learning Interfaces Internet Booking Engine Channel Connect GDS Advertising E-Marketing Suite Increased hotel level control Comprehensive, on-demand 1-way, 2-way+ State of the Art Features Merchant Model: Opaque & Channel Management Preferential Pricing on GDS Media Internet Marketing Solutions

  18. PRODUCTIVITY SOLUTIONS

  19. National Trust for Historic Preservation This Place Matters Dozen Distinctive Destinations National Trust Member Rate vs. Employee Rates Preservation Magazine Gozaic

  20. PHG ALLIANCE PARTNERS VOLUME PURCHASING POWER Negotiating power of more than 150,000 rooms Value-added benefits for member hotels Major savings on products and services that hotels need 30 Alliance Partners

  21. 2010 ANNUAL MEETING The GreenbrierWhite Sulphur Springs, WV November 16-19, 2010

  22. Questions? Thank you for supporting Historic Hotels of America!

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