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Marketing Madness at Superbowl XLV

Marketing Madness at Superbowl XLV. New Logo! Iconic Lombardi Trophy Platform with Roman numerals Regional element incorporating the city and stadium. Start Your Engines!. In what is being called the

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Marketing Madness at Superbowl XLV

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  1. Marketing Madness at Superbowl XLV • New Logo! • Iconic Lombardi Trophy • Platform with Roman numerals • Regional element incorporating • the city and stadium

  2. Start Your Engines! In what is being called the "Auto Bowl," a record eight automakers have purchased airtime in Super Bowl 46. The car companies' 20 spots represent nearly one-third of the game's total ads.

  3. Cola Wars Return Pepsi and Coca-Cola are both back in the Super Bowl after Pepsi sat out the game in 2010.

  4. Rookies of the Year! First time Super Bowl advertisers Pizza Hut and Best Buy look to make a big splash in their big game debuts.

  5. Super Bowl Trivia

  6. Cost of a 30-second spot in this year’s game? $3 million

  7. Number of 30-second spots Fox sold for the 2011 game 63

  8. Number of viewers worldwide as estimated by the NFL 1 Billion

  9. Number of media credentials (press pass) issued 4,500

  10. The average Super Bowl attendee will spend how many nights in a hotel? 4

  11. The game is broad cast in how many countries & in how many languages? 232 Countries 34 Languages

  12. How many visitors are estimated to be in the North Texas region during the weekend? Between $150,000 & $200,000

  13. What percentage of attendees are from another state? 85%

  14. What percentage will arrive by plane? 70 to 90%

  15. Economic Impact of the Super Bowl Economists disagree but it is estimated that the 2007 Super Bowl in Miami created $400 million and $500 million in Arizona in 2008. It is estimated at approximately $600 million for Texas.

  16. Watch at least ½ hour of the Superbowl (live or taped). • Complete the “Favorite Ad Reflection Activity” (online). • Be prepared to discuss your opinions with the class on Monday. • Enjoy Superbowl Sunday!!

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