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Mock Madness: The Marketing Interview

Mock Madness: The Marketing Interview. November 10, 2011. Tricia Baione ‘09 Career Management Center. Follow @ColumbiaBizCMC on Twitter. Mock Madness . The Marketing Interview. The 3 Cs. Competence & Commitment: Pitch Questions. ?. First question may be: So … why our company?

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Mock Madness: The Marketing Interview

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  1. Mock Madness:The Marketing Interview November 10, 2011 Tricia Baione ‘09 Career Management Center • Follow @ColumbiaBizCMC on Twitter

  2. Mock Madness The Marketing Interview

  3. The 3 Cs

  4. Competence & Commitment: Pitch Questions ? First question may be: • So … why our company? • Walk me through your resume • Tell me about yourself • Why brand management? • . ? ? ? ? ? ? ? ?

  5. Competence & Commitment: Elements of the Marketing Pitch

  6. Competence & Commitment: Structuring your Marketing Pitch Your Pitch

  7. Competence & Commitment: Structuring the Marketing Pitch • Prior to Columbia Business School… • Managed multiple creative projects on tight deadlines as consumer magazine journalist • Drawn to mind of the consumers—the readers; figuring out content to motivate purchase • To explore this interest in marketing… • Joined boutique communications agency as a PR specialist to help clients penetrate media channels and consumers • Enabled understand communication strategy development and implementation • Wanted to manage product from conception to market. • From speaking with brand managers… • Knew an MBA was necessary to develop quantitative skills and further hone leadership • After accepted ED, Colgate classmate’s family’s start-up focus group facility • Opportunity = step on a path to a marketing career and provided exposure to market research practices as well as significant management experience. • At Columbia… • Focus on marketing and management. • Involved in MAC, CWIB • Cross-functional, communication, market research, and leadership experiences along with a passion for understanding the consumer will enable me to make strong contributions to a brand team and help drive ongoing global success of your company. BUT DON’T MEMORIZE!

  8. Competence: Behavioral Questions Tell Me About a Time When…

  9. Competence: Behavioral Questions Core Traits or Skills Desired for Marketing Places you have demonstrated marketing skills

  10. Competence: Behavioral Questions Core Traits or Skills Desired for Marketing Places you have demonstrated marketing skills

  11. Competence: Structure your stories Context - Set context. Keep it brief. Action - Describe Action you took. Use the “I” word. Result - What happened? If possible, quantify the result.

  12. Culture

  13. Commitment: Demonstrating Your Research • Brand and innovations • Competitors • Strategies for growth • Current events ?

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