Evaluation of the deep audit processes

1. Evaluation of thedeep audit processes CoolingCubesWORKSHOP 16th of April 2014 NoviSad

2. The importance of deepaudits • beforeeverydevelopment must be a survey of thecurrentsituation consciousplanning and developmentprocesses • overview – economicactivity, structure, operation of thespa • verydetaileddocument goodbasicforfuturedevelopmentsuggestions • revealstheweaknesses and strenghts definethestrategicgoals  firststeptowardspositivechange

3. externalexpert– otherpoints of view proposal to work more efficiently • more availabledata – futurechanges and impacts • thefuturecontrol and monitoring can be basedonthedeepaudits

4. Positioning of thespas • competitoranalysis • aim: • thespasfindtheirownunique image • emphasizingthebenefitsagainstotherspas • cooperationwithsimilarspas • working and promotingtogetheruspartners (notenemies) • Positions: • Ada – recreation centre • Mórahalom – spacomplex • Becej – health center

5. Landuse and services • the available free space an important development factor – besidesfinancingproblems, thelack of free spacescould be an obstacle of development • basedontherate of thebuilt-upareas – 5 categories (1:expandablewithdifficulties; 5: easilyexpandable) • Ada (5) • Mórahalom (3) • Óbecse (3)

6. Energyreview • aim: reduceexpenditures(withoutmeasurement and datait is impossible) • possibilities: • multistageutilization of thermalwater • heatingsystembasedonthermalwater • automaticcontrolsystem (eg. slides) • theuse of effluentpoolwaterforirrigation

7. Marketing • inordertoattract more visitorstheproper marketing strategy is veryimportant  Who is thetargetgroup? Wheretheyarecomefrom? Howcould be the market expanded? • Result: • lack of marketing (Becej) • needto be promotedthewholedestination (Ada)

8. Strenghts  competitiveadvantages

9. Weaknesses - Opportunities