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REVENUE GENERATION. Recollect the ‘STRATEGIC GOALS’ of India Post. Financial self – sufficiency is possible only by, Revenue generation & Arresting leakage of revenue. REVENUE GENERATION. Can you tell the possible ways of revenue generation? Let us discuss. MARKETING
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Financial self – sufficiency is possible only by, • Revenue generation & • Arresting leakage of revenue
REVENUE GENERATION • Can you tell the possible ways of revenue generation? • Let us discuss
MARKETING Is an ideal choice for revenue generation
MARKETING • Marketing is getting right goods and services by the right people at the right places at the right time. • It is an art of creating & satisfying customer.
BENEFITS OF MARKETING • Fulfills the needs of customers • Attracts new customers • Builds the image of organisation • Generates revenue to department • Provides benefits to employees (Incentives, Honorarium etc.)
How to become expert in marketing? • Let Us Discuss
Thorough knowledge in products & services • Identifying the potential customers • Ability to assess the requirement of customers • Skill to sell right products to the right customers
How will u market our products? • Let Us Discuss
Procuring PLI, RPLI policies • Bulk customers for products like, • BMS, • NBMS, • Direct post, • Media post, • Logistics post
Opening of more number of SBaccounts • Opening of philately deposit accounts • Canvassing for e-post
REVENUE LEAKAGE IN MAILS • Taxation of, • Unpaid articles, • Insufficiently paid articles, • Articles with breach of conditions
Your role in Taxation • While doing Table sorting, pick up, • Unpaid / insufficiently paid articles • Articles with breach of conditions • Hand over to Postmaster for taxation