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REVENUE GENERATION WORKSHOP

REVENUE GENERATION WORKSHOP. OBJECTIVE. Podium results Athlete development. WHAT DOES IT TAKE?. The Best Form of Marketing is…. WHAT DOES IT TAKE?. DOUBLE YOUR REVENUES. ‘Make our sport a Choice Among Fans’ ‘Win More medals’ ‘Establish long term athlete development model’

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REVENUE GENERATION WORKSHOP

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  1. REVENUE GENERATION WORKSHOP

  2. OBJECTIVE • Podium results • Athlete development

  3. WHAT DOES IT TAKE?

  4. The Best Form of Marketing is…

  5. WHAT DOES IT TAKE?

  6. DOUBLE YOUR REVENUES • ‘Make our sport a Choice Among Fans’ • ‘Win More medals’ • ‘Establish long term athlete development model’ • Develop a ‘Strategy at all levels of our sport’ • Break Records • Make our ‘Sport’ more relevant

  7. HOW TO WIN THE BUSINESS • Recruit the Best People in the industry. • Train and educate the sales and marketing people extensively. • Have a game plan. • Define $$$$ as the Goal. • Give Stakeholders what they want. • Have an action plan, with realistic timelines. • Understand competition, employ best practices.

  8. FOCUS ON WINNING THE BUSINESS (NOT EXCUSES) • Don’t Blame the Sport • Don’t Blame the Athletes • Don’t Blame the Funding BE PROACTIVE…

  9. REVENUES • Sport Canada • Sponsorship • Memberships • Events/Hosting

  10. REVENUE GENERATION FORMULA STAKEHOLDERS

  11. SPONSORS • To Make Money (ROI, Traffic, Activation, Awareness) • To Reward My Customers (see #1) • To Appreciate My Employees (see #1) • To Support Good Causes (see #1)

  12. KEYS TO SPONSORSHIP • Mood of the Fan/Participants • Benefits vs. Features • Remove Bureaucracy • Provide Access • Return on investment • Grassroots activations

  13. INNOVATION

  14. INCREASE YOUR MEMBERSHIP • ‘Health and Fitness’ • ‘Quality Time’ • ‘Fun’ • ‘Sense of Community’ • ‘Charity’

  15. KEYS TO MEMBERSHIP • Provide Superior Value • Member-Friendly Brand

  16. INNOVATION • Season-Ticket Mentality

  17. NEEDLE IN A HAYSTACK

  18. 4 C’S • CAPTURE • CATEGORIZE • CARE • CALL

  19. EVENT REVENUES • Fun • Cool • Value • Rewards • Quality Time • Kids • Charity • Dream

  20. BUSINESS MENTALITY • STOP PLANNING • INSTILL ‘REVENUE URGENCY’ • TAKE STAKEHOLDERS VIEWPOINT • R&D • SELL • DELIVER • SERVICE

  21. ACTION PLAN • Set Priorities • Delegate Responsibility • Set Timelines • Measure Results • Implement

  22. COSMOS SPORTS • RECRUITMENT • EDUCATION • BRANDING • INNOVATION • IMPLEMENTATION

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