130 Million Reasons to Get Accredited

1. 130 Million Reasons to Get Accredited Raising the Bar in Home Performance Contracting Larry Zarker BPI

2. Home Performance Contracting is the Low Hanging Fruit in the Clean Energy Discussion So is it like picking peaches?

3. …or is it like picking blueberries? Imagine picking 130 million blueberries from this field….

4. Residential Buildings & Climate Change Energy use from residential buildings accounts for 36.5% of electricity consumed in the U.S. and 21% of carbon emissions.

5. Need for Home Energy Retrofit Contracting About a one-thirdof owner-occupied homes are now at least 45 years old and an additional third is between 25 and 45 years old meaning that a large majority of our homes were built before modern energy codes and are drafty, uncomfortable and expensive to operate.

6. The Challenge • Nearly 130,000,000 housing units in U.S. • NY HPwES program reaching 6,500 units per year; after 8 years only 1% of the housing stock transformed. • How do we ramp up to a ten year upgrade on all existing homes in the country?

7. Ramping Up Home Performance Scenarios for Achieving Scale: We are currently on a 10,000 year path to systematically upgrading the performance of the nation’s housing stock. * Source: U.S. Census, 2009

8. Drivers for Home Performance • Dust and Allergies • Comfort Issues (Drafts, Hot or Cold Rooms) • High Utility Bills • Hazardous Materials (Asbestos, etc.) • Moisture (wet basements, mold, etc.) • Climate Change (i.e., carbon footprint)

9. Typical home…full of systems… • Drainage system • Foundation system • Flooring system • Wall system • Ceiling system • Roof system • Heating system • Air conditioning system • Ventilation & IAQ systems • Moisture control systems • Distribution system • Exhaust systems • Plumbing systems in/out • Electric, Appliance & Lighting systems • Energy management system Key Question: Do you know where your fresh air comes from?

13. Return Air Furnace Filter Slot

15. Corrosion on Hot Water Tank

16. Pipe Insulation

19. Join the center of the industry. RegionalConferences NationalConference Colorado ENERGY STAR Summit December 8 - 9, 2010 Denver, Colorado ACI California Conference 2011January 10 – 11, 2011Los Angeles, California ACI Northwest Conference 2011February 1 – 2, 2011Portland, Oregon ACI National Home Performance Conference March 28 – April 1, 2011 San Francisco, California It’s all here at ACI. www.affordablecomfort.org

21. BPI Certified Building Analyst Professional BPI Certified Envelope Professional BPI Certified Heating Professional BPI Certified Manufactured Housing Professional Field Exam for Building Analyst Field Exam for Envelope Field Exam for Heating Field Exam for Manufactured Housing Written Exam for Building Analyst Written Exam for Envelope Written Exam for Gas or Oil Furnaces or Gas or Oil Hydronics Written Exam for Manufactured Housing BPI Certification Model BPI Certified Air Conditioning or Heat Pump Professional Field Exam for Air Conditioning or Heat Pump Written Exam for Air Conditioning or Heat Pump

22. New Certifications • Whole House Air Leakage Control Installer • Whole House Air Leakage Control Crew Chief • Accessible Areas Air Leakage Control Installer

27. Driven by Affiliate Growth: 216 Total

28. What is BPI Accreditation? A professional credential awarded by BPI to contracting companies who commit to offering comprehensive “whole house” home performance solutions for their customers.

29. BPI HPwES Contractor Model • Educate Customers on Whole-House • Offer Comprehensive Solutions • Get Key Staff Trained & Certified • Follow BPI Standards in Your Work • Last Do No Harm by “testing out” • Participate in Independent, Third-Party Quality Assurance Program

30. Civil suit targets 12 for carbon monoxide deathsThree local men indicted for manslaughter

31. BPI Home Performance Contractor Model Solutions Based Selling Verifiable Results

34. Zip Code Searching for Accredited Contractors

35. Marketing Materials for Accredited Contractors • Newspaper ads • Yellow pages ads • Homeowner sheets • Lawn signs • Truck decals • Neighborhood door hangers

36. Co-Branded Homeowner Marketing Sheet

37. Neighborhood Door Hangers

38. What’s In It For Me for Contractors? • Brand Recognition – Differentiation • Access to Resources • Educational • Business Training • Marketing Outreach • Independent, 3rd Party Quality Assurance • Feedback on Best Practices

39. Summary of the Value Proposition • SALES BENEFITS • Offer customer complete solutions • HP uses a systematic approach • Expand your scope of services • Improve your closing rates • Be selective about projects • Perform larger value projects • Offer competitive financingExamples • NY: Average Project = $8,500 • CA: Average Project = $12,000 • OPERATIONAL BENEFITS • Differentiate business • Reduce staff down time • Retain high quality staff • Identify qualified staff to hire • Minimize call back costs • Fewer customer complaints • Manage your risk • Customer satisfaction/referrals • Increased profitability • Ability to sleep, knowing you did it right, the first time

40. BPI Accreditation Costs How much does it cost to get BPI Accredited? Training for 2 Certifications: ($790 - $2,400)BPI Certification Exam Fees: $550 x 2 = $1,100Accreditation and Quality Assurance: 1,500/year*Total Estimated Initial Cost: $3,390 - $5,000 * Under Home Star, this fee will likely drop to $1,000/year.

41. EmbroidMe Franchise Fees How much does it cost to open an EmbroidMeFranchise? Total Investment: $66,300-$187,400Initial Franchise Fee: $35,500Royalty Fee: 5%Advertising Fee: N/ATerm of Agreement: 35 yearsRenewal Fee: $1.5K