13.3 Million Reasons in California to Work with BPI

1. 13.3 Million Reasons in California to Work with BPI An Overview of the BPI Credentialing Process Carol Ohnsman Building Performance Institute

2. Home Performance Contracting is the Low Hanging Fruit in the Clean Energy Discussion So is it like picking peaches?

3. …or is it like picking blueberries? Imagine picking 130 million blueberries from this field….

4. The Challenge • Nearly 13.3 million housing units in California • The New York Home Performance program upgraded 6,500 units last year; after 8 years only 1% of the housing stock has been transformed • How do we ramp up to a ten year upgrade on all existing homes?

7. BPI Certifications Growth

8. Need for Home Performance Contracting About a third of owner-occupied homes are now at least 45 years old and an additional third is between 25 and 45 years old meaning that a large majority of homes are in increasing need of remodeling and repair…AND upgrade of the home’s performance.

9. What is Home Performance? The systematic approach to improving the comfort, health, safety, energy efficiency and durability of your customers’ homes.

10. Drivers for Home Performance • Dust and Allergies • Comfort Issues (Drafts, Hot or Cold Rooms) • High Utility Bills • Hazardous Materials (Asbestos, etc.) • Moisture (wet basements, mold, etc.) • Climate Change (i.e., carbon footprint)

11. BPI Certified Building Analyst Professional BPI Certified Envelope Professional BPI Certified Heating Professional BPI Certified Manufactured Housing Professional Field Exam for Building Analyst Field Exam for Envelope Field Exam for Heating Field Exam for Manufactured Housing Written Exam for Building Analyst Written Exam for Envelope Written Exam for Gas or Oil Furnaces or Gas or Oil Hydronics Written Exam for Manufactured Housing BPI Certification Model BPI Certified Air Conditioning or Heat Pump Professional Field Exam for Air Conditioning or Heat Pump Written Exam for Air Conditioning or Heat Pump

16. What is BPI Accreditation? A professional credential awarded by BPI to contracting companies who commit to offering comprehensive “whole house” home performance solutions for their customers.

17. BPI HPwES Contractor Model • Educate Customers on Whole-House • Offer Comprehensive Solutions • Training & Certification of Key Staff • Follow BPI Standards in Their Work • Last Do No Harm by “testing out” • Independent, Third-Party Quality Assurance Program

22. Co-Branded Homeowner Marketing Sheet

23. 5 Customizable Newspaper Ads

24. Customizable Yellow Pages Ad

25. Customizable Lawn Signs

26. Neighborhood Door Hangers

27. Vehicle Decals

28. BPI Quality Assurance Model 28

29. What’s In It For Me for Contractors? • Brand Recognition – Differentiation • Access to Resources • Educational • Business Training • Marketing Outreach • Independent, 3rd Party Quality Assurance • Feedback on Best Practices

30. Summary of the Value Proposition • SALES BENEFITS • Offer customer complete solutions • HP uses a systematic approach • Expand your scope of services • Improve your closing rates • Be selective about projects • Perform larger value projects • Offer competitive financingExamples • NY: Average Project = $8,500 • CA: Average Project = $12,000 • OPERATIONAL BENEFITS • Differentiate business • Reduce staff down time • Retain high quality staff • Identify qualified staff to hire • Minimize call back costs • Fewer customer complaints • Manage your risk • Customer satisfaction/referrals • Increased profitability • Ability to sleep, knowing you did it right, the first time

31. Are you GOLD STAR ready? Consumers receive $4,000 for modeled savings of 20%, plus an additional $1,500 incentive for each additional 5% of modeled energy savings, with incentives not to exceed 50% of project costs. Contractors implementing the GOLD STAR performance path must be BPI accredited. From the HOME STAR Program Overview: