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How Technology Can Help in Fighting Counterfeiting and Piracy

How Technology Can Help in Fighting Counterfeiting and Piracy. David Finn Associate General Counsel World-wide Anti-Piracy and Anti-Counterfeiting Microsoft Corporation. Counterfeiting and piracy: A high-tech economic and societal problem.

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How Technology Can Help in Fighting Counterfeiting and Piracy

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  1. How Technology Can Help in FightingCounterfeiting and Piracy David Finn Associate General Counsel World-wide Anti-Piracy and Anti-Counterfeiting Microsoft Corporation

  2. Counterfeiting and piracy: A high-tech economic and societal problem • Threat to economy, jobs, taxes, innovation, creativity • Threat to IT security and systems integrity IDC, The Risks of Obtaining and Using Pirated Software, Oct. 2006

  3. Physical piracy: Faster evidence preparation • CD/CD-ROM/DVD production: vast and diverse

  4. Physical piracy: Faster evidence preparation • Traditional disc matching: manual and slow Traditional matching of unknown discs must be done by microscope, compared by a trained eye, disc by disc.

  5. Physical piracy: Faster evidence preparation • Opportunity to automate comparison with known exemplars: ‘FRED’

  6. Internet piracy: Faster identification, removal, deterrence • Internet piracy is a very high-volume business

  7. Internet piracy: Faster identification, removal, deterrence • Better use of technological tools • Pro-active government enforcement • Improved public-private cooperation

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