1 / 16

JOHN SWARBROOKE Ioannina , 30 / 4 /2004

ENTI : ENtrepreneurship Through Innovation in Epirus (Innovative Actions, under the ERDF 2000-2006) WORKING GROUP FOR TOURISM. JOHN SWARBROOKE Ioannina , 30 / 4 /2004. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI). CLUSTERS & THE MARKETING OF EPIRUS

adelio
Download Presentation

JOHN SWARBROOKE Ioannina , 30 / 4 /2004

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ENTI : ENtrepreneurship Through Innovation in Epirus(Innovative Actions, under the ERDF 2000-2006)WORKING GROUP FOR TOURISM JOHN SWARBROOKE Ioannina, 30/4/2004

  2. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) CLUSTERS & THE MARKETING OF EPIRUS • THE RATIONALE FOR CLUSTERS IN DESTINATION MARKETING • VITAL FOR DESTINATION MARKETING • GROWING POPULARITY AROUND THE WORLD • VERY RARE IN GREECE

  3. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) TYPES OF CLUSTERS • GEOGRAPHICAL • THEMATIC • PUBLIC – PRIVATE • DESTINATION – EXTERNAL TOURISM INDUSTRY

  4. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) NORMAL CHARACETRISTICS OF DESTINATION MARKETING CLUSTERS • AUTONOMY • OWN DEDICATED STAFF • AIM FOR FINANCIAL SELF SUFFICIENCY • ONE STOP SHOP • EVALUATE AND MEASURE PERFORMANCE

  5. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) • SELECT MEMBERS NOT EVERYONE IS A MEMBER AUTOMATICALLY • PUBLIC – PRIVATE MANAGEMENT BOARD • DEAL WITH PRODUCT QUALITY AS WELL AS PROMOTION

  6. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) CLUSTERS NEED ALL KINDS OF ORGANIZATIONS WITH AN INTEREST IN TOURISM INCLUDING: • AIRLINES • FOOD & DRINK PRODUCERS • CRAFT PRODUCERS • FOLKLOR GROUPS

  7. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) 10 SUGGESTED CONCRETE ACTIONS FOR MARKETING EPIRUS 1. DIRECT MARKETING CAMPAIGN TO SPECIALIST TOUR OPERATORS AND TRAVEL JOURNALISTS WITH A TELEPHONE FOLLOW – UP 2. FAMILIARIZATION VISITS 3. DEVELOP SAMPLE PACKAGES FOR DIFFERENT TYPES OF TOUR OPERATORS

  8. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) 4. UPDATE & DEVELOP THE ECO TOURISM GUIDE 5. DEVELOP A SINGLE WEBSITE WITH A BOOKING FACILITY & LINKS TO MEMBERS WEBSITES 6. MAKE SALES VISITS TO TOUR OPERATORS WITH PRODUCTS TO SELL 7. DEVELOP A GASTRONOMY PRODUCT INCLUDING COOKING CLASSES, LOCAL PRODUCT MENUES, RETAIL OUTLETS

  9. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) 8. DEVELOP A DESTINATION BRAND NAME & IDENTITY 9. CREATE A PROGRAM OF NEW INVENTED SPECIAL EVENTS 10. PRODUCE A GUIDE BOOK FOR WALKERS & CAR TOURISTS WITH A PUBLISHER

  10. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) • EPIRUS ‘AMBASSADOR’ SCHEME • EMIGRANT “VISIT YOUR ROOTS” CAMPAIGN

  11. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) BEWARE OF: • BROCHURES / CDs & VIDEOS – REALLY JUST FOR FUNDERS AND INTERNAL STAKEHOLDERS • EXHIBITIONS AND TRADE FAIRS – DO NOT GO UNLESS IT IS A SPECIALIST SHOW AND YOU HAVE A PRODUCT TO SELL

  12. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) SELF FUNDING FOR CLUSTERS IN DESTINATIONS • MEMBERSHIP SCHEMES • COMMISSION ON BUSINESS GENERATED • SALE OF PRODUCTS AND SERVICES • CONSULTANCY SERVICES

  13. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) OTHER ACTIVITIES FOR CLUSTERS • MANAGING TOURIST INFORMATION CENTERS • EDUCATION & TRAINING • MARKETING RESEARCH

  14. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) LOGICAL MODEL EPIRUS DMO Thematic Clusters Eg: gastronomy Geographical Clusters Eg: Prefectures Functional Eg: education

  15. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) THANK YOU

  16. ENTREPRENEURSHIP THROUGH INNOVATION IN EPIRUS (ENTI) BUSINESS & INNOVATION CENTER OF EPIRUS (BIC of EPIRUS) Address:Science & Technology Park of Epirus GR 45110City:Ioannina Tel. No.: ++3026510 44447, 44457 Fax:++30 26510 44467 Email:bicepirus@ioa.forthnet.gr Website:http://www.bicepirus.gr

More Related