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Pay curve examples. Stepped Incentive – Bonus P lan. When you might use this Annual incentive plan (if we achieve target we earn “x”) Base salary is high Advantages Highly predictable payment outcome. Easy to understand and explain Should be “self funding” Disadvantages
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Stepped Incentive – Bonus Plan • When you might use this • Annual incentive plan (if we achieve target we earn “x”) • Base salary is high • Advantages • Highly predictable payment outcome. • Easy to understand and explain • Should be “self funding” • Disadvantages • “One size fits all” • No compensation below target is a problem if base is not competitive $xxx bonus Base 100% target achievement Sales person is paid a salary plus a bonus at goal attainment
Straight-line Commission Plan • When you might use this • Classic sales commission plan • Advantages • Motivation levels increase above target • Clear line of sight • Disadvantages • Pressure on target setting and modelling accuracy 100% goal attainment Sales person is paid a salary plus a % of OTI up to goal attainment plus accelerated incentive above target Page 3
Progressive Incentive Plan with a near target hurdle 200% • When you might use this • Classic sales incentive plan model where there is base + variable • Advantages • Highly predictable payment outcome • Easy to understand and explain • Disadvantages • “One size fits all” % of OTE 100% 70% % of target 50% 100% 150% Sales person is paid a salary plus a % of OTI up to goal attainment plus accelerated incentive above target Page 4
Regressive Plan • When you might use this • Where sales targets are well established and it is very difficult to exceed target by more than 10-20% • Advantages • Tends to cap commission payments above target without having to cap the plan per se • Disadvantages • Reduced motivation after achieving target – no real incentive to sell after reaching target • Incentive to “sandbag” sales – hold over to the next payment cycle? 100% goal attainment Salary Sales person is paid a salary plus 3% of sales to target and 1% for sales over target “uncap lite?” Page 5
Stepped Plan • When you might use this • There are clearly defined levels of performance across your sales force • Advantages • Clearly defined payment outcomes are easy to understand • Disadvantages • Lack of granularity can cause disengagement and/or odd outcomes Salary Sales person is paid specific amounts for sales achievement Page 6
Mixed Plan • When you might use this • Where “on target performance” is the expected minimum level • Advantages • Clearly defined payment outcomes are easy to understand • Disadvantages • Any errors in target setting have a big impact $10,000 bonus Salary Sales person is paid a salary plus $10,000 bonus on goal attainment + 1% for sales above target