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Position company to acquire desired business image

Position company to acquire desired business image. 4.05. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS. FACILITY Accessibility T rade area/drawing radius Parking S urrounding area Design/layout Amenities

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Position company to acquire desired business image

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  1. Position company to acquire desired business image 4.05

  2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

  3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS • FACILITY • Accessibility • Trade area/drawing radius • Parking • Surrounding area • Design/layout • Amenities • PERSONNEL • SENSE OF SECURITY

  4. DESIGN/LAYOUT AMENITIES TRAFFIC PATTERNS Overcrowding of traffic will cause people to not attend Public Transportation Concessions Wi-Fi • Respond to customer expectations for ADEQUATE FACILITIES • Example: More female restrooms than male to alleviate long lines for female restrooms

  5. PERSONNEL SENSE OF SECURITY Venues have responsibility to provide fans with a SAFE ENVIRONMENT Venues have POLICIES FOR SECURITY If a facility is not secure, people will not attend to avoid dangerous situations MAINTAIN ATTRACTIVNESS of venue and BETTER the EXPERIENCE for attendees • Maintenance Staff • Parking Staff • Ushers • Ticket Sale Staff • Concession Staff

  6. 4.05 Activity – “You Do” • Choose a sports or entertainment event • concert, game, theatre play, etc. • Design and create a KIOSKthat you would see at this event. • Kiosk = a small freestanding booth • Examples: • Concession stand • Merchandise Stand (Hats, sweaters, posters, t-shirts, CDs, etc.) • Promotional Stand (sign up today and receive a free t-shirt, etc.) • Show the proper way to display merchandise (physical layout). • Color your Kiosk • Provide Prices • Where would your Kiosk be located – in what part of the stadium? • entrance/exit, near the restrooms, what section, etc.

  7. EXPLAIN AND SELECT VENUE SIGNAGE 4.06

  8. PURPOSE of SIGNAGE • INCREASES BRAND AWARENESS • Ex: Logo signage on outfield stadium wall during televised game • Provide useful information to audience • Keep audience engaged • Increase revenue through PROMOTIONS • Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

  9. TYPES of SIGNAGE • Banners • Dasher Boards • Floor graphics • Sideline billboards • A-frames • ELECTRONIC MESSAGE BOARDS • Rotational courtside messages

  10. LOCATION of PROMOTIONAL SIGNAGE • Scoreboard • Sideline • RACECARS • Logos on the hood of a racecar maximizes logo exposure to TV and race audience • Equipment • Uniform/attire

  11. What promotional signage do you see?

  12. What promotional signage do you see?

  13. 4.06 Activity - “You Do” • Choose a company to advertise for • Select a venue/stadium of whose signage to use for the advertisement • It MUST have the same target market for both the company and the venue • Select what type of signage to use • Select the location of the signage • Create/Draw a visual graphic of what your signage will look like

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