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Finance : H ow to Run a Successful Agency

Finance : H ow to Run a Successful Agency. Bryan Wilsher Founder Ideation Limited. “Running a successful agency”. Explore meaning:– Simple as ‘right hand income column is fatter than the left hand overheads column’? Lifestyle business Group company – the challenges from HO

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Finance : H ow to Run a Successful Agency

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  1. Finance: HowtoRun a Successful Agency Bryan Wilsher Founder IdeationLimited

  2. “Running a successful agency” Explore meaning:– • Simple as ‘right hand income column is fatter than the left hand overheads column’? • Lifestyle business • Group company – the challenges from HO • Getting ready for sale or liquidity event • Whichever reason core truth = profitability, growth (both revenues and your people’s careers) and cash

  3. KPI’s What are you watching closely: For the week ahead For the month ahead For the year ahead

  4. Cash is King Monitor debtors Invoicing cycle and debt collection process Funding

  5. MaximisingRevenue and Profits Revenue = fees and mark-up (not turnover!) Retainers v projects Honest forecasts – new biz pipeline and headcount Pricing – impact of procurement and legal Clients – sectors

  6. YourPeople Finance – getting the message across Professional practice – selling time Busy fools – real rate of recovery Client profitability – measure – say ‘no’ Bonus schemes Staff cost to revenue ratio

  7. OtherElementsFor ‘Success’ M&A scorecard Tax planning – LLP v Limited Don’t overlook long term liabilities - dilapidations

  8. M&AScorecard

  9. M&AScorecard

  10. Finance: howtorun a successfulagency Bryan Wilsher Founder Ideation Limited

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