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Marketing Research AUBG Library Resources

Marketing Research AUBG Library Resources. Gergana Georgieva Information Literacy Librarian February, 2009. Google-Generation’s Search Habits. Push the button,and… There is lots of free information on-line Business Information is expensive and difficult to find. Today you will learn:.

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Marketing Research AUBG Library Resources

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  1. Marketing ResearchAUBG Library Resources Gergana Georgieva Information Literacy Librarian February, 2009

  2. Google-Generation’s Search Habits • Push the button,and… • There is lots of free information on-line • Business Information is expensive and difficult to find

  3. Today you will learn: • To distinguish between secondary and primary data • How and where to find secondary data and how to evaluate it • What are the basic steps of research • How to get help

  4. Types of Data

  5. Types of Data – Continued

  6. ADVANTAGES Can be obtained quickly Is inexpensive Is usually available Enhances primary data collection Can sometimes achieve the research objective DISADVANTAGES Incompatible Reporting Units Measurements Unit Do not Match Class Definitions Are Not Usable Data Are Outdated Advantages and Disadvantages of Secondary Data

  7. AUBG Library webpage/ www.aubg.bg/library Locating Secondary Data Sources

  8. Steps of research • Identify and develop your topic • Find background information • Use the online catalog to find books • Find periodicals articles (print and electronic) • Find Internet resources • Evaluate what you have found • Cite what you find using a standard format for your bibliography

  9. Background Information • Reference Sources • Dictionaries • Encyclopedias • Directories • Statistical Sources • Biographical Sources • Legal Sources • Almanacs, Manals and Handbooks

  10. Books • Provide: Depth Authoritative detail Multiple viewpoints Additional sources • Limits: Time Timeliness

  11. The Catalog • An online database that provides the citations and locations of all materials in the library • AUBG Library Catalog • Types of searches: • Author • Title • Subject • Keyword

  12. Electronic Books – NEW!!! • An e-book collection of 37,000 full-text books of all academic subject areas. • Accessible through the library web page

  13. Periodicals • Types: • Print: 300 titles in several languages (organized in the Periodicals section in alphabetical order by title) • List of current periodicals • Electronic: • E-journal portal

  14. Online Databases • Publications and other resources that can be found in hard-copy or are from credible sources. • Same articles as in the print version of a magazine or journal. • Subscription • Search options: • Basic/Keyword search • Advanced search • Browse/Subject search • Publication search

  15. Databases • ABI Inform/Proquest • DOAJ • EBSCO/Host Databases • JSTOR • ScienceDirect • World Bankdatabases

  16. ABI/Inform • Subject coverage: business, economics and finance, marketting, advertising, computers and more. • Tracks business conditions, trends, management techniques, corporate strategies and industry specific topics • More than 1000 business journals covered • Fast access to information about over 60 000 companies • Dates of coverage: 1971 – present

  17. ProQuest Central • 11,000 titles • over 8,000 titles in full-text. • It serves as the central resource for researchers at all levels in all markets. • Over 160 subjects areas are covered extensively including: business and economics, health and medical, news and world affairs, technology, social sciences and more

  18. DOAJ • It covers free, full text, quality-controlled scientific and scholarly journals. • Aims to cover all subjects and languages. • 3824 journals • 1351 journals are searchable at article level. • 249752 articles

  19. EBSCO • Full-text articles in Economics, Business, Finance, History, Geography, Philosophy, Psychology, Religion, Literature, Linguistics, Journalism,Computer science, Mathematics, Astronomy and more • Company, Country, Industry reports. • Others

  20. EBSCO – Business Source Premiere • full-text business database – all subject areas • 3,300 scholarly business journals • more than 1000 peer-reviewed business publications • 300 of the top scholarly journals dating as far back as 1922 • 5000 company profiles • Country economic reports • 1,600 industry reports

  21. EBSCO - EconLit • American Economic Association's electronic database • World's foremost source of references to economic literature • Citations and abstracts to economic research dating back to 1969 • Links to full text articles in all fields of economics including capital markets, country studies, econometrics, economic forecasting, environmental economics, government regulations, labor economics, monetary theory, urban economics and much more) • More than 735 000 records

  22. EBSCO – Continued • Regional Business News -full text coverage for regional business publications • Newspaper Source - 180 regional U.S. newspapers

  23. JSTOR • An electronic archive of scholarly journals, starting with the very first issue, some dating as far back as the 1600s. • All subject areas

  24. ScienceDirect • ScienceDirect offers more than a quarter of the world's scientific, medical and technical information online. • Over 2,000 peer-reviewed journals • Hundreds of book series, handbooks and reference works • Back to volume one, issue one

  25. World Bank Databases • Global Development Finance • Global Economic Monitor • World Development Indicators • World Bank e-library

  26. The Web • Use search engines and internet directories to locate materials on the Web. • Bulgaria-Web Directory • Discipline-Specific Resources

  27. Freely Available Internet Resources • Identify the Industry • SIC -- Standard Industrial Classification Search, from OSHA http://www.osha.gov/oshstats/sicser.html • NAICS -- North American Industry Classification System http://www.census.gov/epcd/www/naics.html • General Industry Information • FedStats http://www.fedstats.gov/ • Statistical Abstract of the U.S. http://www.census.gov/statab/www/ • Free Annual Reports - The Public Register's Annual Report Service - PRARS http://www.prars.com/ • FedWorld Information Network Home Page http://www.fedworld.gov/ • U.S. Census Bureau http://www.census.gov/

  28. Evaluating Secondary Data • What information was collected? • What was the purpose of the study? • Who collected the information? • How consistent is the Information with other Information?

  29. Cite • Most common styles of citing • Modern Language Association (MLA) • American Psychological Association (APA) • Citation Guides • Electronic resources • Library webpage • MLA Handbook for Writers of Research Papers • St. Martin’s Handbook

  30. Ask a Librarian • At Reference/Circulation desk Monday-Friday 9.00-17.00 • Virtual Reference • By e-mail: libmail@aubg.bg • By phone: 888 341/354 • And more …

  31. Thank you! Contact us: Tel.: (73) 888 341/354 E-mail:libmail@aubg.bg

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