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Business Library Resources

Business Library Resources. HB 475 – Bonnie Knutson January 24, 2013 By Breezy Silver. Using the Business Library. The Business Library has several resources for you including: Databases and books Remote access to databases Research Guides and help guides for the databases 24/7 Help Line

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Business Library Resources

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  1. Business Library Resources HB 475 – Bonnie KnutsonJanuary 24, 2013 By Breezy Silver

  2. Using the Business Library The Business Library has several resources for you including: • Databases and books • Remote access to databases • Research Guides and help guides for the databases • 24/7 Help Line • Group Study Rooms • E-Token Printing

  3. Your Course Guide http://libguides.lib.msu.edu/hb475 It also can be found linked on the Business Library web site.

  4. Industry Analysis These resources will help answer the questions: • What is going on the industry? • What are new trends? • What are the major companies in the industry?

  5. Industry Analysis • Mintel Oxygen Reports • IBISWorld • Global Market Information Database (Passport GMID) • MarketLine Advantage • BizMiner • Plunkett Research Online

  6. Mintel Oxygen Reports • Industry overview and trends • Consumer spending and buying patterns • Demographic profiles • Marketing and Attitudes • Create account with MSU email address • Connect to Mintel Oxygen Reports • Examples: • Fast Casual Restaurants – US – October 2012 • Attitudes Towards Independent Restaurants – US – July 2011 • Trends in Snacking and Value Menus in Foodservice – US – June 2012 • Baby Boomers’ Leisure Trends – US – January 2013 • Snacking Preferences of the Black Consumer – US – September 2012

  7. IBISWorld • Similar to Mintel but less consumer information • Covers other areas • Look at both to give a good overview of the industry • Connect to IBISWorld • Examples: • Movie Theaters in the US • Fast Food Restaurants in the US • Look at Main Activities

  8. Global Market Information Database (Passport GMID) • Includes industry and company information. • Trends in consumer attitudes and spending habits • Great source for statistics! • Connect to Global Market Information Database (Passport GMID) • Examples: • Movie Theatres in the US • Consumer Foodservice in the US • Consumer Lifestyles in the US

  9. Company Analysis • Find information about your company. • Find other companies (restaurants) so you can see what they are doing. • What are other companies in the area?

  10. Company Analysis • MarketLine Advantage • ReferenceUSA • Mergent Online • LexisNexis Academic • PrivCo

  11. MarketLine Advantage • Industry and company information • Includes SWOT analyses • Connect to MarketLineAdvantage

  12. ReferenceUSA • Good for smaller local companies • Information is limited • Find Competitors • Radius Search – nearby businesses/competitors • Connect to ReferenceUSA

  13. Consumer Analysis These resources will help answer the questions: • Who are the target market? • What are the consumer demographics, psychographic, and behavioral factors?

  14. Consumer Analysis • Mintel Oxygen Reports • Simply Map • eMarketer • Statista • SRDS • New Strategist Titles • ProQuest Entrepreneurship • Many other resources including MSU Demographics

  15. SimplyMap • Great for local information! • Provides information on what people are doing -Consumer spending, buying patterns, and activities • Nice graphics. • Help Guide Available • 5 Users at a time • Create account using MSU email address • Connect to Simply Map • Examples: Percentage who agree a lot that I AM A REGULAR MOVIE THEATER GOER, where and when people eat

  16. eMarketer • Online marketing statistics • Articles and reports • Consumers, media usage, mobile, social media, and more • Connect to eMarketer

  17. Statista • Statistics on over 80,000 topics including marketing and hospitality • Connect to Statista

  18. SRDS • Has local information • Includes hobbies and activities • Also has advertising information like radio stations and newspapers in the area. • Use in Internet Explorer • Connect to SRDS

  19. News & Articles • These resources will help you find articles in magazines, journals, and newspapers about companies and industries. • Use various keywords (ex. theater try cinema)

  20. News & Articles • Hospitality & Tourism Complete • Business Source Complete • ABI/INFORM Complete • Communication & Mass Media Complete • Factiva • LexisNexis Academic • Lansing State Journal

  21. Local and Other Resources • National Association of Theatre Owners • Michigan Restaurant Association • National Restaurant Association • Greater Lansing Michigan Convention & Visitors Bureau • Lansing Regional Chamber of Commerce • Associations Unlimited • What are competitors doing – not theaters necessarily but restaurants?

  22. Books • Find additional books in the catalog.

  23. Citing Your Sources • Citing Business Databases in APA Style

  24. Need more help? • Contact me for research assistance. • Breezy Silver – 432-4181 or silverbr@msu.edu (when sending email include course number in subject heading) • For Database Access Problems • Contact Distance Learning Services - http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.

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