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U R BAN A M USE M ENT

U R BAN A M USE M ENT. Kyung jae Min Yoo jung Oh Bumyoon Jung Hong gyu Yea. Table of Contents. Introduction. Needs Analysis. The Urban Amusement. Users. Can we do this?. Introduction. Concept -urban amusement-. Starting from Free Restaurant….

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U R BAN A M USE M ENT

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  1. URBAN AMUSEMENT Kyungjae Min Yoojung Oh BumyoonJung Honggyu Yea

  2. Table of Contents Introduction Needs Analysis The Urban Amusement Users Can we do this?

  3. Introduction

  4. Concept-urbanamusement- Starting from Free Restaurant….. We tried to create a place where we can provide More Fun& Entertainment URBAN AMUSEMENT A Place where Customers can be Entertained & Firms can be Pleased

  5. Needs Analysis

  6. Needs Analysis - Consumers People seek for entertainment and enjoyment.. (Answered by 100 university students who are in their early 20s)

  7. Needs Analysis - Consumers However, It costs too much for FUN! I enjoy hanging out with my friends in Sinchon, Hong-dae, and Gangnam areas. However, things are very expensive…. I hope there is a place where I can enjoy at a low price. Jieun, Moon Student

  8. Needs Analysis -Firms- User Experience Feedback from customers Promote products Aggregate needs These days, firms thrive hard to interact with customers. By interacting with them firms both see their reactions and collect their needs. In other words, these days user experience is essential to firm’s marketing. Kyungwon, Park 30, LG Electronics marketing division

  9. Needs Analysis -Firms- Samsung UX building ‘d’light’ Apple Store In fact…. User Experience is one of the key success factors of many companies such as Apple, Samsung, LG, Intel, MS etc. However… Not all firms can afford to build one & many centers are not attracting enough customers

  10. Our Business Model Customer’s Needs Entertainment at a low price Firm’s Needs User Experience

  11. The URBAN AMUSEMENT

  12. PART 1 URBAN AMUSEMENT is an In-door entertainment facility, Where people can enjoy, entertain at a low price, While firms can interact, communicate with customers and gain user experience

  13. PART 2 Where? Here Hong-ik University Area District with the fastest fashion, big entertainment and large floating population

  14. PART 2 Exterior 5 Stories high Fancy and Attractive Exterior “Building itself as a Entertainment & Landmark”

  15. PART 2 Interior Circulation Architecture Prevent separation between floors Facilitate movement within the building

  16. PART 3 In our place… Advertisement Food Beverage Product experience Bowling & Billiard Data collection Virtual Games

  17. PART 3 Floor plan Firm-rental Section Firm-rental Section Entertainment Zone ← Up hill…. Lounge Area Lounge Area Central Ad plaza Lounge Area → Up hill…. Firm-rental Section Firm-rental Section

  18. PART 4 How do we make money? Admission Tickets Advertisement Plaza Section Rentals Market Data We can win Sponsorships Also, in terms of cost minimization…

  19. Users

  20. Users -Customers- For just \10,000… a customer will be given 1 free meal 1 free set of bowling 1 free drink + Unlimited amount of everything else And… We will be able to collect market data

  21. Users -Firms- By Renting Sections.. Firms can gain User Experience And… New product/ brand promotion Trials for new product Market Data Research Expand customer service Give out samples Service Experiment Not only firms can get what they want, customers can be entertained

  22. Can we do this?

  23. Profitability Analysis We all don’t like this but… Business_Analysis_UA.xlsx Net Profit of.. \317million per month \3.8billion per year NPV of... \22billion (7 business years)

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