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Connecting Suppliers to Advanced Manufacturing OEMs the World Over

Connecting Suppliers to Advanced Manufacturing OEMs the World Over. A new era... In 2004 Canon was purchased by Apprise Media LLC, ushering in an era of aggressive growth. Spearheaded by CEO, Charles G. McCurdy. BIO. Canon’s portfolio currently stands at: 16 Magazines

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Connecting Suppliers to Advanced Manufacturing OEMs the World Over

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  1. Connecting Suppliers to Advanced Manufacturing OEMs the World Over

  2. A new era... In 2004 Canon was purchased by Apprise Media LLC, ushering in an era of aggressive growth. Spearheaded by CEO, Charles G. McCurdy. BIO. • Canon’s portfolio currently stands at: • 16 Magazines • 53 Trade Events • 60+ Digital Products in the Medical Group alone • Over 750,000 advanced manufacturing OEM contacts in the master database • Newly Launched Data Division

  3. Canon 2.0 – Publishing Group Ron Wall – Sr. VP, Publications Kevin O’Grady – VP Publications Publishers: Lisa Perrin, Rebecca Bermudez, Colin Martin, Matt Lally, Patricia Spinner, Patrick Lundy, James Wagner

  4. Print – Still the Gold Standard “Magazines are the anchors of b-to-b media; they are the brands that executives trust, and they are the springboard to multi-media forcontent and advertising alike” “Nearly 85% of executives act on what they read in b-to-b magazines” Did You Know? Canon Communications LLC has a 70% market share in GLOBAL medical device manufacturing media.

  5. Circulation Integrity Canon’s Leading Medical Manufacturing publications are BPA Audited, and 100% Direct Request insuring that your message is reaching a verified, high caliber audience. In addition, Canon maintains 1-year direct request circulations far higher than the other publications in its competitive set. 1-Year Direct Request Circulation: 80% (19% list source) 90% 73% (17% list source) 85% 85% 67% (32% list source) 90% 80% (38% list source) 90%

  6. Circulation Reach In both North America and Europe, Canon offers a technical publication AND a products and services publication to serve the medical device market. Why both? Because OEMs insist. 13% Duplication 11%Duplication

  7. Editorial – A History of Excellence • Canon’s editorial history is a story of longevity, integrity, and an award winning commitment to informing and educating an industry. • 30 years of experience in Medical Device Manufacturing media • Over 50 years of combined experience on the MD&DI staff • Multiple awards and nominations from major media organizations • Reader and Editorial Advisory Boards • Contributions from leading industry experts Sherrie ConroyEditor MD&DI Steve HalaseyEditor - MX Richard ParkEditor - IVDT Norbert SparrowEditor - EMDM Shana LeonardEditor - MPMN

  8. Publishing In a New Media World Using Print to Drive Digital

  9. North American Medical Publisher: Lisa Perrin

  10. North American Medical - Con’t Publisher: Rebecca Bermudez

  11. Global Medical Publisher: Colin Martin

  12. Plastics, Packaging, Pharmaceutical Groups Publisher: Patricia Spinner Publisher: Matt Lally Publisher: James Wagner Publisher: Patrick Lundy

  13. E-Media • Commitment to spend up to $1 million to expand the E-media department. Improvements include: • Shift to Omniture/Double-Click reporting systems • Use of Drupal software to improve content management • Initial updates can be seen on: Medical Device Link– The Digital Foundation of Canon’s Medical Manufacturing Group Plasticstoday – A new information source and web community for plastics processing professionals

  14. Digital – The Next Generation of Canon Products Over 60 Digital Products Connecting Suppliers and Service Providers to the World’s Leading Medical Device OEMs

  15. Digital Editions Magazine Format – Endless Digital Advertising Opportunities

  16. Webcasts Web Based Conferences – Over 300 Leads Generated On Average

  17. E-Newsletters Topical Industry News Delivered to OEM Inboxes Across the Globe

  18. Product Showcases Brand Your Name, Drive Traffic to Your Homepage, Increase Direct Sales

  19. Tradeshow Advisors Reach Both Subscribers and Show Attendees with this Unique Product

  20. Targeted Content Delivery Targeted Areas of Focus deliver a Targeted Focused Audience

  21. Breaking New Ground Because Cutting Edge Products & Research Deserve Cutting Edge Media

  22. Blogs Where Community Meets Commerce

  23. No Niche Left Unturned Custom Digital…Your Idea…Our Audience Site Selection Digital Literature Distribution Diverse Products for a Diverse Audience

  24. Medical Design Excellence Awards • The prestigious Medical Design Excellence Awards, offer unparralled PR opportunities to its sponsors. Benefits include: • Your logo on MDEA ads running in all nine of Canon’s medical group publications from January ’09 through June ’09. • Your logo on Tradeshow mailers sent to hundreds of thousands of potential show attendees. • A button ad on the MDEA website • Massive exposure on MD&M West and East • Mention in Canon’s MDEA press releases • Mention in editorial coverage of the MDEA program. • And much more…

  25. Sponsored Global Trade Events Our Magazines. Our Events. Your Gateway to a Global Industry.

  26. An Industry Immune to Downturn Europe’s Medical Device Market is Expected to Expand by 10% This Year Venture Capital Spending is up Over 60% since 2004 Improvements in healthcare are needed no matter what the state of the economy. The continued steady growth of the $375 billion medical device industry is proof of that fact.

  27. Connecting Suppliers to Advanced Manufacturing OEMs the World Over

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