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Case Competition Workshop

Agenda. Case competition basicsWhy compete?Analyzing the casePresenting analyses

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Case Competition Workshop

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    1. Case Competition Workshop Co-sponsored by: Consulting Club, Graduate Marketing Association, Finance Association November 30, 2005

    2. Agenda Case competition basics Why compete? Analyzing the case Presenting analyses & recommendations Critical success factors Spring 2006 case competitions Getting involved

    3. Case Competition Basics Key Constants Two or more teams Case Key Variables Number of teams Team composition (single-school vs. mixed) Supplemental resource utilization Duration of analysis and presentation times Oral presentations vs. written reports or both Sponsorships

    4. Why Compete? Analyze an actual business problem Present recommendations to real-life decision-makers Raise awareness of the Smith School Network with employers and other students from top MBA programs Win $$$

    5. Analyzing the Case

    6. Presenting Your Analysis and Recommendations

    7. Presenting Your Analysis and Recommendations

    8. Set the Stage Get the audience’s attention Establish credibility Identify common themes Highlight key issues and facts

    9. Presenting Your Analysis and Recommendations

    10. Deliver the Recommendation Make ONE recommendation Describe the path you will take to support the recommendation

    11. Presenting Your Analysis and Recommendations

    12. Outline Goals and Objectives Describe the goals of your strategy* Report the metrics used to evaluate the success of your strategy Financial Efficiency Market-related, etc. Give a time frame within which the goals will be achieved

    13. Presenting Your Analysis and Recommendations

    14. Describe and Support the Action Plan Provide rationale for the plan Case facts Analysis (use necessary frameworks; not by name) External information (as appropriate) Source every assertion Articulate the linkages between facts, analysis, and outcomes Consider big-picture strategic perspective Address tactical/operational aspects of implementation

    15. Presenting Your Analysis and Recommendations

    16. Explain the Implementation Plan Outline the steps Logical sequence Detailed information about each Quantify each step Scope Duration Address functional areas involved with completing each step

    17. Presenting Your Analysis and Recommendations

    18. Acknowledge Challenges Identify the most risky part(s) of the strategy Consider how risks may change over time Internal conditions External environment Articulate plans to manage or eliminate risks

    19. Highlight Benefits Quantify results of implementing the strategy Financial Efficiency Market share, etc. Demonstrate how benefits correspond with the goals [outlined earlier in the presentation] Utilize graphs, charts, and pictures

    20. Discount Next-Best Alternative Compare and contrast: recommended vs. next-best strategy Demonstrate the superiority of the recommended strategy Greater benefits Fewer risks Faster result (if applicable)

    21. Concluding the Presentation Summarize the main points Highlight key themes Reiterate the benefits of your recommended strategy Open the floor to questions

    22. Presentation Pointers Know your audience Be confident! Substance matters, not style Ensure that all text and values are legible from afar Anticipate questions: prepare backup slides Keep track of the time All team members should remain attentive No more than two people should respond to the same question

    23. Critical Success Factors Individual level Strong aptitude in at least one functional area Ability to work under pressure Determination to excel Stamina Team level Diverse skill sets Effective interpersonal relationships Leadership Strong presentation skills

    24. Spring 2006 Case Competitions* All: Smith Case Competition (Fall 2006) Marketing Wake Forest (2/9 – 2/11) Chapel Hill (UNC) Simon (Rochester) (1st Years Only; April) Cadillac National Case Study Competition (1/31) Consulting VCIC Booz Allen GW (Consulting; March/April) Finance Asset Management (Spring 2006)

    25. Getting Involved Read Club e-mails! Apply as required Understand the selection processes Self-selected (L’Oreal e-Strat) Third-party Club leaders’ decision Prepare as appropriate

    26. Questions?

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