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Red Hat Pharmacy

Red Hat Pharmacy. Team Members: Akil Wiltshire Shivan Ramlochan. Business Model Canvas. Channel Experiments. Interview individuals with questions concerning their favorite form of purchasing (directly-in-store, over-the-phone or online). Pass/Fail.

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Red Hat Pharmacy

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  1. Red Hat Pharmacy Team Members: Akil Wiltshire ShivanRamlochan

  2. Business Model Canvas

  3. Channel Experiments Interview individuals with questions concerning their favorite form of purchasing (directly-in-store, over-the-phone or online).

  4. Pass/Fail The experiment is proven successful if at least 40% of the interviewees give a positive review.

  5. Physical Channel Economics Business Price Customer Benefits Delivery Cost Direct Physical Channel Revenue

  6. Internet Channel Economics Business Price Customer Benefits Delivery Cost Online Business Direct Internet Channel Revenue

  7. Insights from Customers The customers was having questions about the online services as well as the delivery services.

  8. Hypothesis Initially we believed we could of delivered any form of medication to customers We also believed that anyone could of use the mobile application and website. We assumed everyone is computer literate. Everyone has access to a phone. The elderly would be most interested with the delivery service.

  9. Experiments • We interviewed customers about the following: • The competition and problems they encounter with them. • What they think about a pharmacy that delivers medication. • How do they buy. • What matters to them. • Their budget. • How they normally collect prescribed medication. • Would they be interested in an online/phone-in pharmacy. • Would they be interested to contact pharmacist before a doctor visit.

  10. Results • The competition don’t have a delivery service and lack ease of access. • Some of them were optimistic about the deliveries merely being concerned the prescription aspect. • They buy both online and point of sale. • Their budget are of all categories. • They collect prescription medication in a pharmacy. • They like the idea but is concerned will it be reliable. • They would prefer to get consultation before doctor visit.

  11. Iterate Establish advertisement of business socially to get more feedback and contact other pharmacies that do delivery services to find out some pain and gains from there point of view.

  12. Any Questions?

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