1 / 15

Why Kony for Your Multi-Channel Strategy

Why Kony for Your Multi-Channel Strategy. A leader in the 2013 Magic Quadrant for Mobile App Development Platforms. Founded in 2007 First product released in 2009 1400 employees 350 customers 600% growth in past two years (fastest in the industry). 600+ published apps.

adina
Download Presentation

Why Kony for Your Multi-Channel Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why Kony for Your Multi-Channel Strategy

  2. A leader in the 2013 Magic Quadrant for Mobile App Development Platforms • Founded in 2007 • First product released in 2009 • 1400 employees • 350 customers • 600% growth in past two years (fastest in the industry) 600+ published apps 20 million+ app users every day Top 20 global SIpartners 1 billion+annual user sessions 3 of the top 5US airlines 3 of the top 6US auto brands 3 of the top 5insurance companies 2 of the top 3US banks

  3. From Visionary to Leader in two years Challengers Leaders • “ With support for older HTML4 devices and messaging, along with the most up-to-date devices with HTML5 and native apps, Kony has one of the most diverse platforms for device support.” SAP jQuery Mobile IBM Adobe MicroStrategy Antenna Salesforce.com Appcelerator Apple DSI Usablenet Google Sencha Dojo Aug 7, 2013 Xamarin Netbiscuits Microsoft Ability to execute Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. VerivoSoftware BlackBerry Motorola Solutions Click Software Niche Players Visionaries Completeness of vision As of 08/2013

  4. Customer proven.

  5. Industry-best partners.

  6. Manufacturing Financial Services Hospitality 1 million+ $750M 20% active users worldwide in mobile booking revenue field productivity gain Value—promised and delivered. 70% $750M < 49 days saved in mobile dev costs increase in mobile sales to pilot a multi-channel app Health Insurance Pharmaceutical Airline

  7. Kony platform – Lowest TCO/Highest ROI Scenario Set # 3 Scenario Set # 1 Scenario Set # 2 • To make the above statement more tangible, we carried out an analysis of the cost savings (time, money, # of resources) under a few scenarios • Assumptions made: • 1million sessions per year/200 enterprise users (to calculate licensing costs for Kony) • Each application has a balance of high, medium and low complexity components • Resource rates: $63 / hour • Effort estimates are calculated at a detailed task level based on Kony experience and analysis, customer feedback and head-to-head bake-offs

  8. Development & Maintenance Cost Comparison – 50 Forms Single Channel Two Channels Three Channels Total Savings: $130,999 Total Saving: $693,941 Total Saving: $1,511,019 Time to Market (Weeks)

  9. Development & Maintenance Cost Comparison – 100 Forms Two Channels Three Channels Single Channel Total Saving: $213,916 Total Saving: $1,157,202 Total Saving: $2,822,187 Time to Market (Weeks)

  10. Total Cost Comparison – 50 Forms Single Channel Two Channels Three Channels Total Savings: -$110,885 Total Saving: $365,629 Total Saving: $1,368,839 Time to Market (Weeks)

  11. Total Cost Comparison – 100 Forms Single Channel Two Channels Three Channels Total Saving: $2,593,587 Total Saving: $917,802 Total Saving: -$36,872 Time to Market (Weeks)

  12. Kony - Lower Effort and Faster Time To Market Effort Level New Functionality Custom App + Mobile Web Add Security Launch Add Languages Update Features OS Update Time

  13. Manufacturing Financial Services Hospitality 1 million+ $750M 20% active users worldwide in mobile booking revenue field productivity gain Value—promised and delivered. 70% $750M < 49 days saved in mobile dev costs increase in mobile sales to pilot a multi-channel app Health Insurance Pharmaceutical Airline

  14. Actual Customer Case Study: Tier 1 US National Insurance Company

  15. Forrester Report 2012 Reflects our learning: Market infancy now, growth in full lifecycle coming • Highlights • Recognition from customers that delivering Apps for each OS by building them all natively is cumbersome • The scale of supporting Mobile Apps is now being recognised • Mobility market and Spend $s will comprise • Developing monetization strategies • Process re-engineering on back-end services • Multi-platform testing ( and multiple device variants ) • Building in security and quality • Managing the distribution and updates of Apps to App stores • Aiding App discovery and distribution • Capturing appropriate analytics and reviewing them • Evolving Apps over time to make them better • Integrate mobile apps into the single customer view

More Related