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Zest Melange offers the best quality fashion products in tune with International trends and design for comfort, feelings and high fashion look.<br>For premium quality and fashionable look, visit https://www.zestmelange.com
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How an inquisitive young man created the business of high fashion in India, for the finest in India
They look so nice; their choice of garments is extremely good! How come their clothing and accessories embellished the feelings on their faces? These were the ever erupting thoughts in his mind. He is an explorer, an art lover and an admirer of creativity. Whenever he visited the streets of Tokyo, Singapore, Paris, Berlin or Milan, he always noticed the feelings about fashion products. And he realised that the feelings towards the international brands were different from those towards the products available in the Indian Market. The reason being the quality of the product, the touch, the fabric, the feel and the look which differed drastically from the products available in the Indian markets.
This may have been a simple difference to observe for most of us, but not for DhruvKakadia. Dhruv explored the reasons, visited renowned fashion stores, met designers and spoke with many craftsmen just to conclude that the feelings were the most important by-product of fashion you do. The feeling of wearing something nice and comfortable enhances the calmness of personality, makes you look happy and upgrades your social status. This calmness makes you look pleased and in control, which a creative fashion designer wants to achieve on the runway, in his fashion model. This establishes that the quality of material, the quality of the people involved in the creation and the quality of the presenters are the essentials of good fashion designing. Comfort, confidence and crispiness in looks is the result of the feelings that your fashion gives you, and which the user expresses in their style.
Although, Dhruv knew that he had an inquisitive personality but he didn’t know that this inquisitiveness will turn him into an entrepreneur. As he moved forward in his exploration, his desire to collect the best from the world, curate it in the finest and create an artistic masterpiece from the resources and talent acquired got serious. Over a period, he realized that he was pursuing his desire to make in India. On the quest to chase his dream, he started collecting the best resources available in different parts of the world and addressing his desire of presenting the best quality fashion products to the finest in India. Over 2 years of excursions, research and hard work, transformed this explorer into an entrepreneur and to aid him in this adventure, another dynamic business leader KevalNavdiya came to his support. By this time, his business idea had a clear objective - “create the best quality fashion products in tune with International trends and design for comfort, feelings and high fashion look”.
“Initially, it was not easy to procure the highest quality material as the existing big players in the market, kept a strong supply control in giving priority to specific markets and the manufacturers. It took a lot of efforts and follow-ups with raw material cultivators, farmers and manufacturers before we could procure that quality which we wanted to offer to the Indian market”, says DhruvKakadia. “His desire to create the best and his belief that there was a premium audience who looks for super-premium quality but to get that, they have to travel abroad and shop in high street fashion stores to get the quality which can give them the look of International/ European fashion. His idea to create great feelings in people for the fashion they do, motivated me to join him and support his endeavour in the best possible manner”, says KevalNavadiya.
Keval has a firm footing in the business of premium diamond jewellery business, he leads the manufacturing of finest diamond jewellery, for best jewellery fashion stores around the world. His understanding of premium consumer choices and channelizing their desire towards his business objectives has been handy to unearth the potential of business preposition Dhruv was trying to create. “His youthful enthusiasm, his travelling habits, his liking for artistic excellence and his love for creativity of look and feel proved instrumental in turning a desire into a business proposal”, says Keval. He adds, "Today we are clear that this business of Zest Mélange is the business of feelings, comfort, stylish look, glamorous presentation and high-quality fashion. Our business should reach to everyone desiring for premium quality and fashionable look." We are available from anywhere to anywhere onwww.zestmelange.com
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