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ONLINE RESEARCH. ESOMAR 26 Questions. What is the size and/or the capacity of the panel, based on active panel members on a given date? Can you provide an overview of active panelists by type of source? . ABOUT US.
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ONLINE RESEARCH ESOMAR 26 Questions
What is the size and/or the capacity of the panel, based on active panel members on a given date? Can you provide an overview of active panelists by type of source? ABOUT US Proprietary Panels in 20 Countries (Mar 2014) Click on Flag to view panel details Vietnam Thailand Philippines Indonesia Japan China India Australia UAE New Zealand Malaysia Hong Kong Saudi Arabia Brazil South Africa Singapore Taiwan Sri Lanka South Korea Russia
OUR INNOVATIONS ONLINE+ Online+ is an enhancement over classical web surveys. It is different from a simple online survey which relies on carpet bombing all the relevant /remotely relevant respondents with an online questioner and hoping that a percentage of them will respond. We reach the right candidate and administer the online survey, which is a Computer Aided Web Interview (CAWI), using tabMAXTM methodology. The respondents initiate the survey by clicking on the link provided by the client and our team guides them along in the entire process of filling the survey sheets. Click here to know more tabMAX™ is a revolution in field of medical data collection. tabMAX™ combines the power of a tablet pc with the functionality of a specially developed data collection software to bring to you a modern solution for your data collection needs. tabMAX™ speeds up execution of the projects, make data collection virtually error free and backs up all data digitally. Moreover, it provides tangible proofs like audio recording and GPS tagging for data authenticity. This unique product by HealthQ has delivered clients value beyond expectation. Go ahead, give us a chance to delight you! Watch a 3 min tabMAX™ introduction here.
What experience does your company have with providing online samples for market research? TEAM AND PROJECT EXPERIENCE HealthQ is the leading healthcare field research and data services agency based in India covering a larger Asia geography. Established in 2008, HealthQ has been steadily making strides at bridging the service and quality gap conspicuous in the data collection industry. We use latest technology, employ robust processes and provide clients proof of our efforts. OVER 350 PROJECTS IN HEALTHCARE MORE THAN 30% IN ONLINE RESEARCH COVERING OVER 25 THERAPEUTIC CATEGORIES
Please describe and explain the types of source(s) for the online sample that you provide (are these databases, actively managed panels, direct marketing lists, web intercept sampling, river sampling or other)? SOURCES ALL HealthQ PANELS ARE ACTIVELY MANAGED PANELS Recruitment Procedure Recruitment Methodology Gathering Information on prospective recruits Empanelment Process HealthQ staff verifies the identity and explains the panel concept to the recruit Telephonic discussion Respondents from HealthQ executed projects Email ID and contact details taken from the recruit Face to Face discussion Procurement of Professional Healthcare Databases Email ID verified through double opt-in method
What do you consider to be the primary advantage of your sample over other sample sources in the marketplace? ADVANTAGES
If the sample source is a panel or database, is the panel or database used solely for market research? • Yes. It is not allowed to use panel for any other purposes.
How do you source groups that may be hard-to-reach on the internet? • HealthQ has expertise and regularly conducts projects in methodologies beyond online – IDIs, F2F, FGDs. This provides leverage in online hard-to-reach respondents. With HealthQ’s large panel, field executive staff and innovative methodologies (TabMAX and Online+), no respondent is “hard-to-reach”
If the sample comes from a panel, what is your annual panel turnover/attrition/retention rate and how is it calculated? • Due to the complexity in recruiting and running a healthcare professional’s panel we maintain a small yet very robust panel. Our engagement with the panel is very frequent due to which the attrition is only 12%. It is calculated by comparing panelist administered at least one interview in the current calendar year vs. panelist administered at least one interview in the last calendar year.
Please describe the opt-in process. • Each and every panel member had been met by our team at time of administering an IDI or FGD for some earlier project. We do not recruit any panel member without any personal touch. (Learn more about recruitment here) The panelist accepts the terms and conditions of membership before we confirm them as members. The physicals copies of the signed agreements with the panelists are kept maintained and preserved in our record books
Do you have a confirmation of identity procedure? Do you have procedures to detect fraudulent respondents at the time of registration with the panel? If so, please describe. • Yes. Because we recruit the panelist by personally meeting up the chances of fraudulent respondent is nearly zero. As most of our panelist are respondents of our earlier projects the identity is already established. • We also source our panel recruitment from established and reputed paid database for healthcare professionals. Most of the demographic detailing is present in the database which is verified either personally or over the phone with a prospective panelist.
What profile data is kept on panel members? For how many members is this data collected and how often is this data updated? We collect the data for the following demographic values: • Name • Age • Gender • Email ID • Contact Number • Location • Specialization • Super Specialization • Hospital associated with • Years of experience • Alma mater • Number of surgeries performed in a year/ number of patients seen in a year.
Explain how people are invited to take part in a survey. What does a typical invitation look like? • The respondents are given invites at two levels :- • At the time of joining our panel we send the prospective recruit a mail for double-opt-in of his email ID. Please check out the invite- • At the time of taking part for a specific survey. Please check out the invite -
Please describe the nature of your incentive system(s). How does this vary by length of interview, respondent characteristics, or other factors you may consider? • Yes, multiple variables are considered for incentive system like:- • Specialty (Incentives are more for super-specialists) • Experience (More for KOLs) • Length of Interview • Beyond incentivizing for specific surveys, the recruit is provided with host of other benefits for improved quality and consistent participation in the panel. Details are mentioned in the invite attached in the previous slide (Slide 13)
How often are individual members contacted for online surveys within a given time period? Do you keep data on panelist participation history and are limits placed on the frequency that members are contacted and asked to participate in a survey? • Since the panel size per country/specialty is largely limited. The frequency is stochastically controlled only in panel cohorts where the size is large enough (>1000). There we implement a batch system which is dependent on the sample size required, in a FIFO fashion. Participation history of each panelist is duly maintained with updates provided to them on a monthly basis.
Is there a privacy policy in place? If so, what does it state? Is the panel compliant with all regional, national and local laws with respect to privacy, data protection and children e.g. EU Safe Harbour, and COPPA in the US? What other research industry standards do you comply with e.g. ICC/ESOMAR International Code on Market and Social Research, CASRO guidelines etc.? Yes. HealthQ has a privacy policy in place which it provides to the panelist both at the time of recruitment and at the time of providing a survey link. HealthQ complies with all regional, national and local laws with respect to privacy, data protection. HealthQ also complies and works under EphMRA Code, ICC/ESOMAR International Code on Market Research and Social Research and CASRO guidelines in order of priority.
What data protection/security measures do you have in place? • All data and project materials provided by HealthQmembers and clients are stored in secure servers to which only authorized personnel have access, and only for the purpose of administering HealthQmember accounts and surveys. All data submitted by members via the HealthQwebsite is done so using Extended Validation SSL technology, which encrypts the contents of the browser session and ensures integrity of the data transaction between their internet browser and our systems. • The premises within which HealthQservers are located is secured from public or unauthorized access both physically and electronically using the latest technologies and security systems, including but not limited to; firewalls, IP-based permissions, CCTV, and swipe entry access control. Data back-ups are subject to the same levels of physical security and authorized access with the additional provision of being held in fire -proof safes.
Do you apply a quality management system? Please describe it. HealthQ considers itself more of a SOP compliance company than a research company. We are currently working to implement ISO 20252:2006 Market Research Quality Standard. Besides that, HealthQ has a framework of over 75 water tight SOPs which are controlled and monitored by a capable and experienced quality assurance team.
Do you conduct online surveys with children and young people? If so, please describe the process for obtaining permission. HealthQ has worked with children in the past through other methodologies, but not specifically in Online Research. Although HealthQ is more than willing and able to conduct online research with children
Do you supplement your samples with samples from other providers? How do you select these partners? Is it your policy to notify a client in advance when using a third party provider? Do you de-duplicate the sample when using multiple sample providers? No. HealthQ does not supplement samples from other sample providers. In a case where HealthQ sample is not sufficient, our field operation department helps us to first recruit the required sample then conduct research on the same.
Do you have a policy regarding multi-panel membership? What efforts do you undertake to ensure that survey results are unbiased given that some individuals belong to multiple panels? HealthQ does not encourage or include panelist who are panelist of other communities of a similar capacity. A declaration is undertaken at the time of recruitment from the prospective recruit that he/she is not a member of any other similar market research panel and will intimate us if he intends to join any other panel such that appropriate actions could be taken with respect to his membership with HealthQ.
What are likely survey start rates, drop-out and participation rates in connection with a provided sample? How are these computed? HealthQ’s field operations department is able to comprehensively ensure that once a survey is started, it is completed. It is done by consistent telephonic reminders to the panelists or through our ONLINE+ methodology where we send our personnel with tabs do get the survey completed. In general research, the survey dropout rate is largely proportional to the length of the survey. But with HealthQ our dropout rate is more or less the same and independent of the length of the survey. Our survey drop-out rate is very low (at 7%). Since HealthQ has a compact, personally monitored/invited and well rewarded panel, our participation rates are very high between 75%-100%. These are computed by dividing the final achieved sample by total number of links/invitations sent.
Do you maintain individual level data such as recent participation history, date of entry, source, etc., on your panelists? Are you able to supply your client with a per job analysis of such individual level data? Participation history, date of entry, source etc. are stored in to panelist database.It is possible to supply data with date of entry. We can provide this data to the client at the individual level but only after the project commissioning and only for the respondents who will be invited to participate in the survey. We do not divulge the identity of the recruit.
Do you use data quality analysis and validation techniques to identify inattentive and fraudulent respondents? If yes, what techniques are used and at what point in the process are they applied? Since each and every respondent is personally recruited by HealthQ and most of them are met by HealthQ’s team in person, there is no possibility of fraudulent respondents in HealthQ’s panel. In case of inattentive respondents the quality of the response will drop. Each and every survey link (if programming done by HealthQ) is verified and goes through our quality management team. In case of a response which does not match the expected quality standard, we reach back to the respondent to rectify the same. In case the respondent is not reachable or refuses to provide further input. We drop the particular response from the sample and look for a fresh one.
Do you measure respondent satisfaction? It is imperative to understand our panelist views/grievances to ensure low attrition rate and high participation. HealthQ conducts a panelist satisfaction survey once a year to understand panelists satisfaction, needs and wants. Also all surveys have feedback field at the end of questionnaire to measure quality of survey. This individual survey is made in partnership and approval of the client.
What information do you provide to debrief your client after the project has finished? We provide dates of field work, status report, which includes response rate, drop-out rate (if any), screened rate and sample size. Apart from the final status, we provide the client with daily status reports to maintain complete transparency during the project execution as well.
Mail your queries to: Jay Matthews Jay.M@healthqint.com Ph: +91 965432 9999