Online Industry Market Research

1. Online IndustryMarket Research Presented by Janet Harrah, Director Center for Economic Development & Business Research, Wichita State University

2. Part 4. Industry Data

3. Statistical Abstracts • U.S. Statistical Abstract http://www.census.gov/statab/www/ • State and County Quick Facts • Kansas Statistical Abstract

4. FEDSTATS • This site provides statistics and links to over 100 U.S. Federal agencies at http://www.fedstats.gov/

5. Economic Census • Conducted every 5 years • Most comprehensive point-in-time assessment of U.S. economy • Data for U.S., states, counties, metro area, large cities • http://www.census.gov/epcd/www/econ97.html

6. Current Industrial Reports • Measures of industrial activity • Manufacturing activity in commodity areas such as textiles, primary metals, computer and electronic components, aerospace equipment, consumer goods etc. • http://www.census.gov/cir/www/index.html

7. Company Data • Public Companies • SEC filings • Rating companies • http://finance.yahoo.com/l • http://www.hoovers.com/free/ • http://www2.standardandpoors.com/servlet/Satellite?pagename=sp/Page/HomePg&r=1&l=EN&b=10

8. Part 5. Defining the Industry Market

9. Competitive Environment • Monopoly – Only 1 firm (DeBeers) • Oligopoly –A few large firms (Boeing/Airbus) • Monopolistic Competition – Several firms trying to offer a unique marketing mix such as gas stations, restaurants, clothing retailers etc. • Pure Competition – Many firms all selling identical products such as wheat, corn etc.

10. Industry Measures • Employment • Earnings/revenues/sales • Concentration ratio • Other measures

11. Industry Measures • Employment – 7.8 million • Payroll – $70.3 billion • Sales – $251.9 billion • Concentration ratio – 50 largest firms less than 20% of sales • Other measures

12. Identifying Industry Competitors • Mailing Lists • InfoUSA http://www.lookupusa.com/ • Myprospects.com bought by InfoUSA