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VPELA Growth Areas Seminar

VPELA Growth Areas Seminar. “The DNA of Enterprise Based Development: Towards a Polycentric City” Brian Haratsis 28 January 2012. Australian City Building . Based on residential expansion (see UGB, Growth Areas, Urban Footprint etc)

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VPELA Growth Areas Seminar

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  1. VPELA Growth Areas Seminar

    “The DNA of Enterprise Based Development: Towards a Polycentric City” Brian Haratsis 28 January 2012
  2. Australian City Building Based on residential expansion (see UGB, Growth Areas, Urban Footprint etc) Needs to be refocused on employment and lifestyle to generate sustainable transport and housing costs
  3. Australian City Building City building approaches have not been modified to include: Service sector employment Freight and logistics Health oriented developments (No. 1 Employer) Ageing Information Technology Resource Development (FIFO) etc.
  4. Australian City Building Enterprise based approach would acknowledge the primacy of employment over other planning objects. Many innovative approaches possible: Building trades Home centres Sustainability centres Satellite offices Service trades centres
  5. Australian City Building New approach to green fields development where ‘enterprise’ overtakes ‘urban design’. Activity Centre Sustainability Criteria
  6. Activity Centre Criteria Economic %land area for cars %private invest/total Delivery/staging Employ in TOD destination Jobs/m2 for employment Financial return Environmental % intermodal use Land use efficiency ratio % non vehicle trips Design/subtropical %use of PT Social Activity level Persons/vehicles Working & resident pop. Max walkable catchment Visitations level Level of 18/7 activity Housing diversity mix Vehicles/household Activity Centre Sustainability Criteria Activity Centre Principles Economic Maximum leverage of private investment Max usage of PT usage per $ invested Max employment Minimise deliverability risk Environmental Change travel behaviour Maximise PT uses Max TOD effectiveness Max land use efficiency Social Create Sense of Place Create self-containment lifestyle Neighbourhood integration
  7. Australian City Building Lack of understanding of employment/ economic sustainability is the key factor preventing the emergence of polycentric cities. Emerging examples & thinking: North Lakes (QLD) Joondalup/ Alkimos (WA) Norwest Business Park Bromelton/ Moorebank/ Kalkallo – Freight & Logistics Airport Cities Port Cities (e.g. Port of Brisbane, Port of Melbourne)
  8. Australian City Building From business parks to mixed use nodes to specialised transport nodes  new forms of activity.
  9. National Policy Position Federal Government – Gone Fishing States: NSW: Growth Areas/ Central Place Theory/ freight & logistics WA: No growth boundaries/ new Activity Centre Guidelines require employment and mixed use/ Central Place Theory/ Corridor requirements VIC: UGB/ Main St based Central Place/ Employment Land designation/ freight & logistics QLD: Urban footprint/ Main St based Central Place/ Freight & Logistics/ New Towns (e.g. Springfield) All ‘place’ based not required to achieve outcomes except WA.
  10. TOD Hierarchy
  11. Norwest Business Park, NSW
  12. Cardinia Road Employment Precinct, VIC
  13. Springfield, QLD
  14. Rouse Hill Regional Centre, NSW Good public realm Mixed use – retail, residential and community TOD
  15. Subiaco TOD, WA Why? Transformed 80 hectares of derelict industrial land into a vibrant, cosmopolitan community redevelopment Lifestyle for over 1 500 residents -3km from the Perth CBD Creating a neighbourhood with work, live and play opportunities Lower scale – trying to create employment Residential and commercial adjacent TOD Main street retail
  16. Subiaco TOD, WA Mixed use retail, residential and office TOD Residential and community Retail fronting Main Street and residential
  17. Maroochydore, QLD New station location proposed in town centre Opportunity for integrated bus and rail interchange 1st floor linkage to retail and entertainment
  18. Casey Town Centre, VIC Proposed major activity centre Core retail 25,000 sqm Council offices 10,700 sqm Library and major performing arts centre Car parking and public open space provisions
  19. Queen Vic Village, VIC Incorporating cafes, retail, office and residential 47,000 sqm of total retail floor space 124 speciality shops on 5 levels 60,000 sqm of office 8,702 sqm of other tenancies 1,500 underground car spaces
  20. DNA of Place Making Critical Mass to realise full potential Financial Viability Retail/commercial/high density residential/ POS Seamless Connectivity / Access Night time Economy /Passive Surveillance Public / Private Transport Integration Living Streets/ Multi-Cultural Focal Point Community, Governance Good pedestrian linkages Security and surveillance
  21. Economic BenefitsSocial Benefits Activity levels Visitation frequency Increased access / Multipliers Total Visitation movement levels Expenditure levels Increased personal time Traffic movement Increased productive time decreased trip generation and length Sectoral Multipliers Employment Community development Sales/ volume/ output Increased RTD diversity / culture Increased wealth levels Increased Employment Profits Products Research and development Multipliers Economic Indicators
  22. Economic BenefitsSocial Benefits Efficiency Population density Safety levels Cost reduction/ Public infrastructure Security levels Avoidance usage Noise levels Energy usage Pollution levels Maintenance Environmental sustainability Waste levels Community engagement Public service usage Accommodate ageing persons Female participation as “safe” Spatial/ Locational Property Values Increased synergies / linkages Geographic Construction/ investment Urban character enhancement impact Sales Investment certainty Critical mass Land usage Economic Indicators
  23. WA: A New Approach?
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