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…How Her “Anti-Advertising” Scheme is Working

…How Her “Anti-Advertising” Scheme is Working. Nichole Boye, Eric Lora BA 493. The Story. Big Production value marketing campaigns are used in the Music Industry

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…How Her “Anti-Advertising” Scheme is Working

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  1. …How Her “Anti-Advertising” Scheme is Working Nichole Boye, Eric Lora BA 493

  2. The Story • Big Production value marketing campaigns are used in the Music Industry • Norah Jones has managed to sell massive numbers of albums without the benefit of advertising hype, image mongering and grandiose musical offerings

  3. What She’s Doing Right • Online song downloads/previews • Limited Commercials • Blogs/ Word of mouth • Reviews in Magazines • Sheet Music (Guitar and Piano)

  4. The Results • Eight Grammy Awards • Debut Album sold 10,000 copies in first week. • Went on to sell 18 Million Copies • Her Follow Up sold 1+ Million in first week • Jones seems unimpressed with the trappings of fame and fortune.

  5. Application • Very large and broad target audience • Jones represents a lesson to the youth-obsessed music industry • She appeals to 7 year olds to 70. • The music industry has changed and is still evolving • Is this the future?

  6. Sources • "No Sophomore Slump for Norah Jones." Broadcast Music Inc. (BMI) 19 JUL 2004 19 FEB 2007 <http://www.bmi.com/musicworld/entry/234121>. • Johnson, Zac. "Norah Jones - Biography." Billboard/AMG 19 FEB 2007 <http://www.billboard.com/bbcom/bio/index.jsp?pid=466959>.

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